Coming out of the pandemic, we have a greater digital footprint than ever: so many businesses underwent a digital transformation to survive, creating an influx of digital data where manual processes once sufficed. Now, with all this digital information available to us, businesses must find the right balance between leveraging data to grow while respecting…
Understanding the Value Add of NFTs
Non-fungible tokens, or NFTs, are everywhere these days–from designer handbags to luxury real estate and collectible art. Brands jumping aboard the NFT ship are already seeing myriad opportunities for 2022. Hype or not, there is no denying that the potential to grow revenue, sooner or later, is there. PepsiCo’s Todd Kaplan, vp of Marketing, Colas,…
Ad Tech Company MNTN Acquires QuickFrame to Glue Together Creative and Media
To bolster its efforts in the connected TV space, marketing platform MNTN is acquiring video creation platform QuickFrame. This is MNTN’s second acquisition in seven months, following the purchase of Ryan Reynolds’ creative advertising company, Maximum Effort. Top line The QuickFrame platform includes a network of thousands of creators. It has produced video ads for…
Dilbert by Scott Adams for Thu, 20 Jan 2022
College Athletes Are Cashing In on the NCAA’s New Rules | WSJ
Former Dyson Global Creative Director Mikey Farr Joins 72&Sunny Amsterdam
A former global creative director for British-based Dyson and W+K veteran Mikey Farr has joined 72andSunny Amsterdam as its executive creative director. Farr had previously spent a year and a half at the vacuum tech brand, where he oversaw Dyson’s creative output, including product development, packaging, ecommerce and brand communications. He joined after more than…
Popeyes Marketing Head Bruno Cardinali Is Stepping Down
Bruno Cardinali is leaving his role as Popeyes CMO after nearly three years in the job. In a conversation with Adweek, Cardinali said he’s not leaving for another post. Instead, he simply wants to take a break. “I’ve gone from job to job over the years, and I’ve always promised myself that if the opportunity…
Privacy Tech Startup Caden Launches With $3.4 Million In Pre-Seed Funding
It’s better to ask for permission than forgiveness. That’s the philosophy behind Caden, a privacy startup that launched on Thursday with $3.4 million in pre-seed funding from a roster of well-known investors, including Yahoo Co-Founder Jerry Yang, MediaLink Vice Chairman Wenda Harris Millard and Barry Sternlicht, founder of Starwood Capital. Caden’s founder, John Roa, sold… Continue reading »
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Messenger Kids Launches Tools to Help Children Practice Digital Citizenship
Messenger Kids released a new feature called Pledge Planets, which was designed to help kids learn about digital citizenship and practice skills related to a variety of social situations. Pledge Planets features in-application activities, or “episodes,” for kids that are inspired by the Messenger Kids Pledge: “Be Kind, Be Respectful, Be Safe, Have Fun.” The…
Stagwell Closes Kitchen, Folds It Into MMI
The enhanced MMI will continue to be led by CEO Maggie Malek. Barry Lowenthal, who led Media Kitchen, assisted with the transition and has left the company.