For the second year in a row, Hellmann’s plans to run a 30-second national spot in the Super Bowl. And like last time, the maker of mustard, mayonnaise and salad dressing has teamed up with WPP’s Wunderman Thompson to create a commercial focused on reducing food waste. A pair of teasers for Hellmann’s Super Bowl…
Shaun White Is Latest Winter Olympian to Stare Down Jurassic World Dinos
The adrenaline of chasing a fourth gold medal isn’t enough for snowboarder Shaun White, who has also become the latest U.S. Winter Olympian to face off with Jurassic World dinosaurs. White joins fellow Olympic icons Mikaela Shiffrin and Nathan Chen in NBCUniversal’s campaign for two of its biggest 2022 projects: the Winter Olympics, which start…
Publicis Media Trades Digital Dollars For A More Values-Based DIME
The agency’s new marketplace is dubbed DIME, an acronym for diverse and inclusive media exchange.
Take A Deep Breath And Consider The Benefits Of Google’s Topics API
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product officer at Ebiquity. All aboard the “Topics API sucks” bandwagon! Ever since the blog post by Vinay Goel, product director for the Privacy Sandbox, announcing… Continue reading »
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Specsavers Wants Canadians to Feel the Love With ’70s Era Ad
British optometrist Specsavers, which has built its reputation on home soil with years of witty adverts, has expanded into Canada, where it wants new customers to feel its “love”. Running with its first integrated marketing campaign for the country titled “That’s Specsavers Love,” the company hopes to communicate that it can help change the lives…
Ebiquity Reports Double-Digit Growth, Acquires Canada’s Forde & Semple
Terms of the deal were not disclosed, but Ebiquity said Forde & Semple would extend its geographic coverage in North America.
Eugene Levy Stars as Long-Haired Action Star in Nissan Super Bowl Ad Teaser
Nissan is returning to the Super Bowl for the first time since 2015 with an action-packed spot that looks like a comedy-thriller movie trailer. The “Thrill Driver” teaser, released this morning, stars Schitt’s Creek star Eugene Levy, as well as a few other legitimate action stars. The first teaser shows the 75-year-old Levy as a…
NHL Fan Skills at Home Returns to Instagram, TikTok
The National Hockey League’s fan-focused Instagram and TikTok initiative, NHL Fan Skills at Home, is back for a second season. Starting Friday, Feb. 4, at 4 p.m. ET and running through Sunday, Feb. 20, fans or legal guardians of fans under 18 can submit videos of themselves performing hockey skills in any of these five…
You Don’t Need a Big Ad Budget to Score at the Super Bowl
NBC made headlines after attaching a record-breaking $6.5 million price tag to 30-second Super Bowl 2022 ad slots. That’s not stopping brand giants like Lay’s, GM and Pepsi from scooping them up–it’s just a drop in their annual marketing budget. There’s been debate among industry insiders in recent years about whether the NFL’s championship game…
Whalar Adds 3 New Execs, Including Jamie Gutfreund as Global CMO
Whalar is undergoing some serious growth. The creator commerce company, which manages talent and launches influencer marketing campaigns with its own proprietary technology, just added three new executives. Marco Bertozzi is the president of Europe, Middle East, and Africa (EMEA), Jamie Gutfreund is the global CMO, and Gazmend Alushi is the president of measurement and…