Brand marketing veteran Micky Onvural is leaving her role as CEO of men’s clothing retailer Bonobos to become chief marketing and communications officer for retirement investment services firm TIAA. Onvural will report to Thasunda Brown Duckett, president and CEO of the company whose full name is Teachers Insurance and Annuity Association of America-College Retirement Equities…
The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?
Google: can’t live with it and … can’t live with it. Late last week, a federal judge in New York unsealed previously redacted portions of an amended antitrust lawsuit filed by state regulators led by Texas Attorney General Ken Paxton poking into Google’s allegedly monopolistic ad practices. Specifically, the suit lays bare the inner workings… Continue reading »
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IBM Watson Advertising And The 4A’s Investigate How AI Can Be Used To Address Bias In Advertising
AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s released findings from a six-month research project that used AI to analyze data from The Ad Council’s “It’s Up to You” COVID-19 vaccine education campaign. The data set consisted of 10 million impressions and more… Continue reading »
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Want Simpler CTV? Ask Your Platform
By Karim Rayes, chief product officer at Tremor International This article is sponsored by Tremor Video. For a long time, opacity was the norm in the programmatic industry. Budgets went in, media placements came out the other side, and few questions were raised in between. But as technology improved and the focus on ROI increased… Continue reading »
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Twitter Debuts Its Initial Birdseye Report
Twitter debuted its new Birdseye Report Wednesday, in which eight Twitter Official Partners each analyzed conversation on the social network related to a specific industry. Lauren Jenkins, head of the Twitter Official Partner program, said in a blog post Wednesday, “Over the past year, businesses from across every industry have had to alter how they…
Megan Thee Stallion Will Spice Up Flamin’ Hot’s Forthcoming Super Bowl 56 Ad
When it comes to branding, Megan Thee Stallion has had a banner year. After heating things up with CashApp, Nike and Popeye’s in 2021, the Grammy-winning artist continues her hot streak with her next major win: a starring role in Flamin’ Hot’s Super Bowl ad. Today, Frito-Lay confirmed Megan Thee Stallion as its big celebrity…
YouTube Originals Trims Programming Efforts, Global Head Susanne Daniels Departs
YouTube will only be funding programs via its Black Voices and YouTube Kids.
Publicis Health Acquires BBK Worldwide
As part of the acquisition, Publicis Health will acquire BBK Holdings, which in addition to BBK Worldwide, is the parent company of creative advertising agency 320Agency and several other operations.
New Bill Would Outlaw Most Forms Of Behavioral Targeting
“The ‘surveillance advertising’ business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting,” Rep. Anna Eshoo stated Tuesday.
NY Rangers Promote Upcoming Game With NFT Collectibles
The New York Rangers today launched their first-ever NFT collection, making available over 5,000 limited-edition items with tiered prizes and experiences.