Month: January 2022

Did you hear the one about the plane full of unmasked social media influencers that left Montreal headed for a party in Cancun?

Kia America is back in the game this year with a 60-second spot that will build on the auto company’s deeply-established Super Bowl presence, including its three-year sponsorship of the USA Today AdMeter, it said in a statement. The spot will be Kia’s 13th Super Bowl ad. The brand will return after skipping last year’s…

Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David Sommer as its first-ever chief customer officer. Sommer comes to Fetch after nearly 11 years at Facebook as head of industry, CPG, retail partnerships and shopper marketing. Before Facebook, Sommer was a managing partner of… Continue reading »

The post Fetch Brings On Facebook CPG Vet To Build Deeper Relationships With Big Brands Like Kimberly-Clark appeared first on AdExchanger.

With the looming threat of privacy crackdowns across the globe – and big platform changes coming – contextual advertising is starting to look pretty good again. And not just on the open web – on TV, too. On Wednesday, Precise TV, a kid-safe contextual advertising platform for YouTube, announced a partnership with video data provider… Continue reading »

The post Precise TV Partners With IRIS.TV To Bring Contextual Targeting To The Big Screen appeared first on AdExchanger.

Veteran Minneapolis creative Mike Caguin is leaving his longtime professional home at Colle McVoy and moving across town to creative agency Periscope to be its next chief creative officer, effective Feb. 14. Caguin will oversee Periscope’s creative output, including advancing its creative, design and production departments, as well as supporting new business and agency marketing….

Agency reviews in 2021 pointed to one very clear trend: Many big brands desire a simplification of their agency partners and will trade in specialty shops or local partners in order to gain the scale and efficiency of a single holding company partner. Across Adweek’s look at the biggest account changes last year, numerous reviews…

Legacy brewer Anheuser-Busch, known globally as AB InBev, is bringing its parent company out from behind its world-renowned brands. With a new logo released today, the megabrand continues a journey that started at last year’s Super Bowl. The parent company put itself front-and-center with a 60-second, tear-jerker spot that focused on what it really means…

Over the next two years, the buyers expect digital’s share to rise about 8%, with digital video and social video the fastest-growing channels within digital over that period.

McCann Worldgroup has promoted Simon Sikorski to global chief executive of its production arm named Craft, and it has also hired Ben Clark to join as its chief production officer for EMEA. With 15 years experience on the leadership team at McCann, Sikorski was named global chief operating officer of Craft Worldwide in January 2021….

The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to showcase your allegiance, it’s about sweat and NBA Top Shot moments. Blockchain platform Dapper Labs’ marketplace NBA Top Shot is dropping its first major ad today focusing on the future of collectibles with an appearance…