Month: January 2022

Focusing on direct consumers’ changing needs and their right to privacy is becoming increasingly critical–and challenging–than ever. Christine Cox, IKEA U.S.’VP of Digital Data and Analytics along with Mozilla’s CMO Lindsey Shepard, spoke at Adweek’s Outlook 2022 event about the ever-evolving strategies to understand consumers and protect consumers’ privacy and engender their trust. Seismic changes…

Now we can add online gambling and sports wagering to the vices TV promotes without regard to social consequences.

The smart brevity publisher Axios launched its first paid subscription product Wednesday morning, a series of three newsletters covering investment and acquisition news in the financial tech, health tech and retail industries. Called Axios Pro, the newsletters cost $599 per year individually or $1,799 for All Access, which includes the three existing newsletters–as well as…

The suit, aimed specifically at the German ad-blocking company Eyeo GmbH and its program, AdBlock Plus, claimed copyright infringement led to the underprinting of ad content and editorial
contributions.

HBO Max’s ubiquitous ad-free option can be had for $11.99 a month for the next 12 months. It has been $14.99 a month.

Bloom, the professional network created to champion women in communications, has named a new leadership team. Caroline Mastoras, senior account executive for media at Salesforce, takes on the mantle of president while Sophia Durrani, head of strategic planning for the U.K. government account at Manning Gottlieb OMD, becomes vice president. The organization, which involves hundreds…

Today Stagwell agencies MMI and Media Kitchen combined to form a single agency. The brands are consolidated under the MMI name, and MMI CEO Maggie Malek is leading the combined agency. The move allows MMI, a boutique full-service agency, and Media Kitchen, a small agency specializing exclusively in media, to offer more to their clients…

NordVPN, which provide virtual private network services, cites involuntary data collection as the most troublesome VR privacy issue.

We’re seeing tried-and-true marketing strategies come full circle, with the strategy known as community-led growth as the hot “new thing.” Except a community-focused marketing approach is not new. Luxury vehicle companies like Harley-Davidson and Jaguar have tapped into their community meetups to empower brand advocates for decades. As for ancient history, religions became widespread entirely…