The DOJ And FTC’s New Antitrust Heads Plan To Overhaul M&A Review (Someday)

The Department of Justice and Federal Trade Commission on Tuesday announced a joint effort to rewrite US antitrust law for handling mergers and acquisitions. Don’t hold your breath, though The two agencies are opening a 60-day public comment period for individuals, companies and organizations to submit concerns about M&A and antitrust regulation. That material willContinue reading »

The post The DOJ And FTC’s New Antitrust Heads Plan To Overhaul M&A Review (Someday) appeared first on AdExchanger.

Los Angeles Rams, Immersiv.io Team Up on Lens for Snap’s Next-Generation Spectacles

The Los Angeles Rams celebrated their victory over the Arizona Cardinals Monday night in the Wild Card round of the National Football League playoffs with a new lens for Snap Inc.’s next-generation Spectacles camera sunglasses. The new lens is the first to be built for Spectacles in partnership with a professional sports team, and the…

The Grammys Move to April 3 on CBS and Paramount+ After Omicron Postponement

The 64th Grammys have a new date after the ceremony’s omicron-related postponement earlier this month. The annual awards show will be broadcast live on CBS and Paramount+ from Las Vegas on April 3 at 8 p.m. Top line For the second year in a row, the Recording Academy and CBS were forced to postpone the…

Carla Piñeyro Sublett Out as IBM’s CMO as Tech Company Streamlines Roles

Just shy of her one-year anniversary as IBM’s chief marketing officer, software marketing veteran Carla Pi?eyro Sublett is out, the company confirmed. The marketing department will now report to Jonathan Adashek in his new role as chief communications officer and svp for marketing and communications. Adashek joined IBM as chief communications officer in January 2020….

Taco Bell Is Enlisting Fans to Create the Next Cinematic Nacho Fries Ad

It’s that time of the year again: fast food chain Taco Bell is ready to roll out its next trailer-style ad for the return of Nacho Fries featuring movies that do not exist. As each installment takes on a new, specific movie genre, those who have been following the sprawling campaign may be wondering which…

The Driving Force Behind Omnicom Media Group’s New Expertise and Products? Its Centers of Excellence

Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in influencer marketing realized that the old way of planning obscured the combined reach of creators who have audiences across many platforms. With the help of its data and analytics arm, Annalect, the group built a new product–a…

Refusing Help Is Like Free-Falling Without a Parachute in BetterHelp’s New Campaign

As we enter our third year under the Covid-19 pandemic, social isolation, job loss and economic insecurity have impacted the mental health of millions of Americans. According to a 2021 study by the Kaiser Family Foundation, 4 in 10 adults in the U.S. reported symptoms of anxiety or depressive disorder, up from 1 in 10…

‘Notflix and Chill’ With New Sketch Comedy Series From I Can’t Believe It’s Not Butter

Countless TV and film properties have leaned into the drama that can be found in day-to-day life, showing audiences that even the most idyllic suburban landscapes can hide sinister secrets beneath the surface. Yet, there is one familiar landscape in which the dramatic potential has remained thus far untapped: the inside of the refrigerator. On…

Creating a Future of Health Equity With Johnson & Johnson

The Covid-19 pandemic accelerated change in ways we’d never seen before, societally and culturally. But it didn’t just create new fissures–it also underscored what many have known for some time: The healthcare system has consistently and chronically left people of color behind, creating racial health inequities. Michael Sneed, Johnson & Johnson’s chief communication officer and…

YouTube Significantly Scales Back Originals Slate as Chief Susanne Daniels Exits

YouTube is scaling down YouTube Originals, which was first created in 2016. The Google-owned company said today that moving forward, it will only be funding originals that are part of its Black Voices and YouTube Kids funds. As part of that strategy shift, Susanne Daniels, global head of original content, has resigned after nearly seven…