Sorrell’s S4Capital and Stanhope Capital Group Launch New Venture Capital Fund

Fund seeks to raise up $150 million to invest in early-stage technology companies serving the Marketing and Advertising Industries.

Twitter Extends Test of Reporting Misinformation to 3 New Countries

Twitter is expanding its test of enabling people to report misinformation on its platform to Brazil, the Philippines and Spain. The social network kicked off the test last August in Australia, South Korea and the U.S. We’re testing a feature for you to report Tweets that seem misleading – as you see them. Starting today,…

PGA Tour to Tee Up Twitter Spaces During Its 2022 Season

The PGA Tour and Twitter will continue to hit the links together following a renewal of their existing content agreement. The golf circuit will continue to provide real-time highlights on each day of official PGA Tour tournaments, as well as branded and player-specific highlights and weekly Twitter Moments recapping tournament play, all of which are…

What Makes The Golden Girls Television’s Blue Chip Brand

Jan. 17, 2022 would’ve marked Betty White’s 100th birthday. Even though we lost her on the eve of the new year, we will continue to celebrate her legacy as a great brand steward for a cultural phenomenon that’s resonated for nearly 40 years and will likely continue to do so for generations to come: The…

Why Fox Delayed Its Biggest Midseason Show and Is Binge Releasing a New Comedy

For Fox, the first half of the TV season went very much according to plan: the broadcaster won the fall in the adults 18-49 category for the third consecutive year. But 2022 has been a different story. Last Wednesday, Fox postponed its country music drama Monarch–its premier midseason freshman show, which had been scheduled to…

Adweek Podcast: Marketing’s Addiction to the ’90s

It’s been 23 years since the 1990s officially ended, but marketers can’t seem to move past the decade of Friends, grunge and JNCO jeans. On this week’s episode, Adweek CPG reporter Paul Hiebert joins David and Shannon to talk about why ’90s nostalgia is such a potent marketing force. Stream the new episode below, listen…

LaLiga Kicks Off Facebook Fantasy Game LaLiga 3 to Win

Spanish soccer league LaLiga kicked off a new Facebook Fantasy Games entry over this past weekend: LaLiga 3 to Win. Facebook Fantasy Games debuted last September, and they are available free-of-charge via the social network’s flagship Android and iOS applications. The games enable players to take on their friends and other users and make predictions…