There are more screens, but less moviegoers. U.S./Canada cinema attendance per capita has sunk from a 5.0 rate in the early 2000s to under 3.5.
Snapchat Adds to Its Arsenal for Its War on Drugs
Snapchat enlisted new resources in its battle against drug-related content on its platform and provided an update on its progress in proactively detecting such content. New in-application resources from the Centers for Disease Control and Prevention on the dangers of fentanyl are being added to Snapchat’s Heads Up portal, along with fare from two new…
Why Netflix Installed Park Benches in Cities With a Hidden Message
Last week Netflix released the third and final season of Ricky Gervais’ After Life, a dark comedy that has been renowned for its nuanced portrayal of grief. To promote the series, Netflix created a lasting and tangible reminder of the show’s message of hope. After Life follows journalist Tony, played by Gervais, who is grieving…
Edelman Finds ‘Vicious Cycle Of Distrust,’ Puts Onus On Businesses, Brands
Businesses are now the most trusted institutions and are picking up the slack for societal woes, according to the just-released Edelman Trust Barometer.
Spain and Singapore Tighten Cryptocurrency Promotion Rules
Spain is set to impose tighter regulations on cryptocurrency advertising, which will aim to ensure that all such messaging is “clear, balanced and fair,” as well as “non-misleading” in the future. With the crypto-sector lacking strict regulation, other countries including the U.K. have introduced measures to protect consumers from investing based on advertising messaging–despite their…
First Look At ‘Downton’ Creator’s New ‘Gilded Age’ on HBO
Producer Julian Fellowes’ long-awaited follow-up to “Downton Abbey” finally arrives next week.
Twitter Kicks Off Out-of-Home Campaign Featuring Celebrities’ Affirmation Tweets
People in eight cities in Canada and the U.S. woke up Tuesday to see billboards featuring tweets from celebrities that expressed wishful thinking prior to their dreams being achieved. The social network said more than 39 billboards in cities including Chicago, Houston, Los Angeles, New York and Toronto were unveiled Tuesday, many in the hometowns…
Samsung Created a Dark Fantasy World to Herald a New Era of Mobile Gaming
With Samsung Electronics set to introduce a processer that could change the experience of mobile games, it has unveiled an action-packed campaign that immerses viewers in an all-new gaming world. Samsung says its Exynos 2200 mobile processer, which will be built into phones launching this year, will bring the kind of high-quality graphics and speed…
The Flu Campaign That Literally Sneezes on its Audience
Right now, arguably more than ever before, we are all acutely aware of hygiene habits and of keeping a distance from one another when poorly. One campaign which has begun in the U.K. was created to showcase just how easily germs are spread, by creating work that literally sneezes on its audience. “The Big Sneeze”…
theSkimm Launches the Second Iteration of Virtual Course Series, SkimmU
Independent media company theSkimm announced Tuesday morning the return of its virtual event program SkimmU, the latest effort from the publisher to expand its editorial offering beyond newsletters. The free, virtual series–called SkimmU Well–will run weekly for four weeks beginning Feb. 23. Each course will tackle a theme related to wellness, including mental health, nutrition,…