Media Industry Personnel Changes Proceed At A Rapid Pace
‘Adweek’ editor in chief Stephanie Paterik is leaving the brand after more than seven years.
Now You Can Rent a Robot Worker—for Less Than Paying a Human
Automation is reaching more companies, imperiling some jobs and changing the nature of others.
Ampersand now an Official Seller of Altice’s Addressable Inventory
It’s safe to say different forms of TV make it hard for advertisers to keep track of who they’re reaching and where, especially when the inventory is scattered. To make some form of audience targeting easier for advertisers across TV ecosystems, Ampersand has extended its partnership with television provider Altice by becoming the exclusive seller…
Agencies Need a Strong Plan for Freelancers. Here’s How to Develop One
During his earlier days as a part-time employee, most of creative director Chris Felstead’s work ended up in the trash bin. This was long before opting for freelance work became a widespread reaction to the pandemic, and according to Felstead, freelancers didn’t play as prominent a role in work. “Now, quite a lot of the…
David Schwimmer Plays Elaborate Game of Hide and Seek in This Quirky Bank Ad
After being back in the spotlight last year for the Friends reunion, actor David Schwimmer has been busy sneaking up on people. In a new ad for British bank TSB, Schwimmer has traded his well-known role as a palaeontologist and Rachel’s boyfriend for a master of disguise. And if this were a game of Hide…
Oatly Made a Weird Puppet Series to Show Plant-Based Food is Not Just for Hipsters
The plant-based food category is on the rise, with the momentum it gained during the pandemic expected to continue into 2022. So much so that oat milk brand Oatly is calling the switch to a plant-based diet the “new normal”–a message it has chosen to convey through the medium of puppets. This week, Oatly launched…
OpenX CEO John Gentry Opens Up On Why An IPO Is Not In The Cards Right Now
If you’re waiting for OpenX to follow in the footsteps of Magnite, PubMatic and others and make a long-awaited debut on the public market in 2022 – well, it’s not happening. The earliest OpenX would kick off the process is between 18 and 24 months from now, says CEO John Gentry on this week’s episode of… Continue reading »
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A Hospital Network Asks When All of Toronto’s Patients Will See Equality in Stirring Ad
If the past two years have taught us anything, it’s that inaccessible affordable health care has had a significant impact on marginalized communities–especially during a public health crisis. In an effort to support its goal of raising $100 million in funds to help close the health care gap, Scarborough Health Network (SHN) Foundation, in collaboration…
Unilever Outlines Strategy Behind $68 Billion GSK Consumer Healthcare Bid
Unilever has outlined why it has tabled three bids, with the latest at around $68 billion, for the Consumer Healthcare division of GlaxoSmithKline (GSK). Following an “extensive” review, the British owner of Ben & Jerry’s, PG Tips, Dove and Lipton Tea has decided that its strategic direction should be to “materially expand” its health, beauty…