The special, titled “Betty White: America’s Golden Girl,” will feature a gaggle of celebrities all reminiscing about her.
SXM Media Intros An Audio Identifier (Because Cookieless)
From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched AudioID, an identity solution powered by its supply-side platform, AdsWizz. As a quick refresher: Pandora bought AdsWizz in 2018 to amplify its programmatic ad sales capabilities. Later that year, SiriusXM acquired Pandora, followed by podcast… Continue reading »
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Big Tech Needs to Stop Trying to Make Their Metaverse Happen
From Microsoft to Meta, the race is on to sell an amorphous concept that no one really wants them to build.
SiriusXM Unveils New ‘ID’ For Targeting Premium Audio Listeners
AudioID’s U.S.-based identity offering lives within SXM Media, leveraging datasets across tens of millions of known Pandora, SiriusXM, and Stitcher listeners and matching them to create AudioIDs.
Olay Teams Up With ‘Ebony’ Magazine In Latest STEM Push
The magazine attempts to show younger girls “some role models and give them inspirational leaders to look up to,” says Olay’s Loren Fanroy.
Turns the Milk Potato’y: Is Dug the Next Big Plant-Based Food Brand?
“Boil ’em, mash ’em, stick ’em in a stew,” hobbit Sam says to the monstrous Gollum in the movie The Lord of the Rings: The Two Towers, to explain the versatility of potatoes. If that scene had been filmed in 2022, he’d be able to add: Turn them into milk. Potato milk is one of…
Two Years Into New Ownership, Tumblr Wants to Shake Off Its Underdog Status
In August 2019, Tumblr was acquired by WordPress parent Automattic for a reported $3 million, a huge discount to the $1.1 billion Yahoo bought the company for in 2013. The story went that the blogging platform lost its mid-aughts glory and a chunk of its audience, especially when banning porn on the site in 2018….
Ready Or Not, Topics Is Replacing FLoC – But Will It Be Useful For Advertisers?
Google’s Topics API was, well, a very hot topic last week. Ad tech companies and publishers jumped all over the proposal after it was announced, many with critical takes on the kinks that need to be worked out. The Topics API is already “take two” for Google. The proposal, which is the latest addition to… Continue reading »
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Why B2B Monday.com Is Buying A Super Bowl Ad (And How It’s Measuring The Impact)
The Monday after the Super Bowl is a big day for marketers, as people kick around their favorite ads from the game. This year, the Monday after will be especially important for Monday.com, a Jerusalem, Israel-based workforce app development platform. The B2B company bought a Super Bowl sponsorship in a space more often associated with… Continue reading »
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How ACR Data Is Underpinning Vizio’s Fast-Growing Ads Business
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Smart TV manufacturer Vizio is investing in ad tech to continue the sale even after the TV is turned on. In the shift to streaming TV, a platform that only sells hardware can only make it so far. Vizio… Continue reading »
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