The Book of Boba Fett Kicks Off Packed Year of Disney+ Originals
With a robust slate of upcoming shows, Disney+ has high hopes for 2022. And The Book of Boba Fett–the streamer’s second live-action Star Wars series and a spinoff of The Mandalorian–is the first of many series this year that Disney hopes will grow the streamer far beyond its current 118 million subscriber base. The titular…
How Arnold Worldwide Is Remaking Its Reputation Through Strategy
For Arnold Worldwide, the big idea is not dead. It just needs to be translated for the current era. After 75 years in business, Arnold is reimagining itself as a creative agency, but one now driven by strategy. At the helm of that transformation is CEO George Sargent, who has been navigating Arnold’s path forward…
Campbell’s Warms Your Home—and Heart—With Soup-Scented Candles
Soup warming on the stovetop can fill your home with a comforting scent on a cold winter day. But if you’re not hungry, Campbell’s and CAMP, The Family Experience Company, are offering a new solution: limited-edition Chicken Noodle Soup and Tomato Soup and Grilled Cheese scented candles. The candles can be purchased for $24 at…
Irn-Bru Parent to Grow Across UK With Media Consolidation After COP26 Success
After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians (including a recommendation from Alexandria Ocasio-Cortez), Scottish soft drink manufacturer AG Barr has consolidated its U.K. media planning and buying with the7stars. The company, which also produced drinks such as Rubicon and its own-brand flavors…
GM Wants You to Buy Your Next Used Car Online
As demand for used cars remains high and the shopping experience migrates online through services like Carmax and Carvana, automaker General Motors has unveiled a used car marketplace of its own called CarBravo launching this spring. According to a statement from Steve Carlisle, evp and president of GM North America, the platform offers “significantly expanded…
This Capsule Collection Celebrates Muhammad Ali’s 80th Birthday
To commemorate what would be boxing legend Muhammad Ali’s 80th birthday on Jan. 17, athletic brand Champion announced a capsule collection from streetwear designer Don C. The drop, the third in the Champion x Muhammad Ali Collection, celebrates Ali’s career “through the lens of pop culture from 1963 to 1972.” The limited edition collection features…
Expedia Group Brings Travel Back to the Super Bowl
Expedia Group announced that it will run two national ads on Super Bowl Sunday as an optimistic approach to the 2022 travel season. A 60-second spot for Expedia’s home-rental platform Vrbo, will air during NBC’s pregame show in the U.S. and during halftime in Canada. It’s the debut of Vrbo’s new agency partner–Wieden+Kennedy–and is the…
