Recommendations Vs. Search: Google TV’s Caruso Talks About The Future

One goal at Google TV is to grow the company’s device footprint. At CES, Google revealed there are 110 million monthly active Android TV device users worldwide. It now sells 10 million TCL TV sets
based on the Google TV user interface annually.

NBCU Digital Veteran Todd Whiting, 45, Dies Of COVID Complications

Whiting’s 17-year career at NBCUniversal included acquiring some $600 million in content for the launch of the Peacock streaming service.

McDonald’s Swedish Campaign Sees 5,000 People Correctly Play ‘I’m Lovin’ It’ Using Their Phones

Nearly 5,000 people in Sweden have called a secret number released by McDonald’s–playing the brand’s famous jingle using the keypad on their phones–to win an exclusive golden card. The competition, titled “The Golden Number,” created by Nord DDB, tasked entrants to use the keypad on their phones to play the brand’s “I’m Lovin’ It” theme…

Football Is Life: The 49ers Channel Ted Lasso to Win Fans in the UK and Mexico

The San Francisco 49ers have played roughly 45 miles away from their namesake city in Santa Clara for the last eight years. If they aren’t going to let a little thing like geography dictate their name, why should it determine where the franchise promotes itself? In December, the National Football League gave 18 of its…

Marketing Morsels: Salads on the Slopes, a Vodka Hat and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Dawn Turns It Around Let’s get real, folks: Why is the opening to a bottle of dish soap on the top, requiring people to flip the product around each time they need another shot of cleanliness?…