Month: January 2022

Guy Marks has been promoted to CEO of Omnicom Media Group Europe, Middle East & Africa, succeeding Mike Cooper who shifts to the role of Vice Chairman, Omnicom Group Europe.

Andy Polansky, IPG DXTRA CEO and Weber Shandwick Executive Chairman, will retire in June, Interpublic Group announced today. A successor has not yet been named.

Polansky, a 38-year IPG
veteran has served as CEO of Dxtra since 2019, when the group of specialist marketing units was known as the Constituency Management Group. It includes companies like Weber Shandwick, Golin, Octagon,
Jack Morton, DeVries Global, Current Global, Rogers & Cowan and FutureBrand. CMG rebranded to Dxtra in 2020.

Prior to taking on the Dxtra role Polansky was CEO of Weber Shandwick for seven
years.

IPG CEO Philippe Krakowsky stated, “IPG, IPG DXTRA, Weber Shandwick, so many of our clients and the marketing services industry as a whole are all better for Andy’s
humanity, integrity and vision. By leading with values and always putting people first, Andy became one of the most powerful voices in marketing services and public relations. The strong businesses
and teams he built are testament to his approach to leading with directness and compassion.”

“It’s been a privilege to work alongside the brightest talent and most innovative
client partners during what has been an unforgettable journey,” Polansky added. “I look forward to passing the baton to other great IPG leaders to guide our organization to continued
success.”

Telecoms would be required to inform consumers, law enforcement and the Federal Communications Commission about all data breaches, even “inadvertent” ones, under new rules floated Wednesday by Chair
Jessica Rosenworcel.

By John Nardone, President, Mediaocean This article is sponsored by Mediaocean. Just when we thought it was safe to plan a return to the office, here comes the omicron variant and another wave of pandemic uncertainty. With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending… Continue reading »

The post Can Marketers Manage Transformational Change In 2022? appeared first on AdExchanger.

Twitter introduced #RealTalk Thursday, a guide for how brands should continue evolving based on an analysis of 10 years’ worth of tweets from brands. The social network said it analyzed 5,000 unprompted tweets about brands from June 1, 2020, through March 1, 2021, to identify distinct shifts and trends in attitudes about how brands behave…

NBCUniversal’s Telemundo is debuting a new content brand that the company hopes will serve the full spectrum of U.S. Hispanics as part of its effort to grow Peacock subscribers. Top line Offerings from the new brand, Tplus, will initially be available on the Peacock Premium tier this fall, with content programmed for what the company…

Snap Inc. filled two roles in its executive ranks by tapping Twitter and Instagram for talent. New senior director of business marketing, North America Win Sakdinan had been with Twitter for nearly six years, most recently as director of North America business marketing. He will be based in New York. While at Twitter, Sakdinan managed…

TikTok is known for surprising small creators with a taste of internet fame and democratizing the creator economy. But offering a wider net of people an unexpected shot at social media influence has raised questions about how exactly the platform’s algorithm operates, and TikTok has historically established itself as a black box when it comes…

Some sports already implement this idea on cable TV.

Win Sakdinan will be senior director of business marketing, while Meghana Dhar will become global head of brand partnerships at the camera and social media company.