The data can be used to “micro-target” a voter’s “propensity to support/oppose an issue, candidate or behavior.”
Del Taco Offers Cosmic Deal During Mercury Retrograde
Because Mercury has a shorter trip around the Sun than Earth, there are several periods every year where the planet appears to be moving backwards across the sky. Astrologers view the optical illusion known as Mercury retrograde as a sign that technology, communication and travel are going to go wrong. Fast food chain Del Taco…
To Make Diversity Efforts Measurable, CreativeX Built Tech To Analyze Bias In Ad Creative
To Make Diversity Efforts Measurable, CreativeX Built Tech To Analyze Bias In Ad Creative Many brands have made commitments to do better in how they portray BIPOC and women in their advertising messages. To equip advertisers with the technology they need to measure how often women and BIPOC are depicted in their ads, and in… Continue reading »
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TV’s Mission To Make World A More Vulgar Place Continues
The English language’s most colorful curse word is used so often in a new HBO Max superhero series that it is practically the star of the show.
Fintech Brand Revolut Hires W+K London as It Continues Its International Marketing Growth
Fin-tech brand Revolut has hired Wieden+Kennedy London to support its global growth ambitions under its new marketing leadership, which it is continuing to grow. The British financial brand told Adweek about its international aspirations and marketing shake-up last March after being valued at $5.5 billion, and revealed its plans to introduce new roles following the…
Pearls Before Swine by Stephan Pastis for Thu, 13 Jan 2022
NBCU Sets iSpot.tv as First Alternative Measurement Partner
NBCUniversal is the latest media company to not only line up its first partners as it creates alternative measurement currencies following Nielsen’s significant stumbles last year–but also set up its first test of that offering for early this year. ISpot.tv has been tapped as NBCUniversal’s first certified measurement partner in the company’s efforts to create…
NBCU Inks Deal With iSpot.tv As Certified Measurement Partner For Currency Tests
An initial test will start with iSpot.tv and media agency Publicis Media for the 2022 Olympic Winter Games and the Super Bowl LVI.
Who Do Young Entrepreneurs Look Up To? Elon Musk
Steve Jobs is dead, Mark Zuckerberg is tarnished. For the next generation of startup founders, the contributions of Bill Gates feel like ancient history.
How One Retailer Used NFTs to Challenge Luxury Fashion Norms
As more brands jump on the rise of NFTs (non-fungible tokens), a Dutch e-commerce retailer is using them to subvert the luxury fashion industry. Last month, luxury online fashion retailer Winkelstraat.nl (WS.NL) launched what it claimed was the world’s first wearable NFT. The campaign, created by Amsterdam agency We Are Pi, began with the retailer…