Month: January 2022

Tap dance may have an old-fashioned image, but Dutch denim brand G-Star has attempted to bring it into the 21st century by enlisting a choreographer known for working with Billie Eilish and Stormzy. The ad features two professional tap dancers: World Tap Champion Kamira Samuel and leading Broadway performer Lee Howard. Both performers are dressed…

Lingerie brand Savage X Fenty is opening its first brick-and-mortar location in Las Vegas, followed by four additional U.S. stores in January and February 2022. According to the Savage X Fenty website, the Vegas outpost will be located in the Fashion Show mall on the Strip. That store, along with another location in Los Angeles,…

Out-of-home industry vet Rick Robinson was also named Chief Creative Officer in residence.

France has committed to reducing greenhouse gas emissions by 40% by 2030. As part of its battle against climate change, car advertisers in the country will soon be required by law to include messaging that encourages viewers not to use their cars, a measure some in the industry have questioned in terms of effectiveness. The…

Snapchat introduced four new messaging features, which will roll out to Snapchatters “in the coming days” on Android and iOS. Chat Replies enable users to respond to individual messages in an ongoing chat by holding down on a message and tapping Reply, with Snap Inc. saying the new feature helps users keep conversations on track…

Not for the first time, sexual harassment and abuse in advertising came into the spotlight last year after executive Zoe Scaman published a searing expos? detailing the discrimination that she and other women have faced in the workplace. But since that outcry, little in the industry has changed, according to a hard-hitting campaign from a…

“Retail media” and “convergence” were among two of the biggest marketing buzzwords in 2021. Retail media networks seemingly mushroomed up out of nowhere, multiplied, expanded and got ever more sophisticated. As for convergence, the continued fusion between streaming, social media, commerce and livestream shopping made it hard to delineate one from the other when it…

Mobile analytics company App Annie released its State of Mobile 2022 report, which analyzed mobile application usage and trends in 2021. The report showed that globally, there were 230 billion new app downloads in 2021, or year-over-year growth of 5%. Global app store consumer spending in 2021 reached $170 billion, up 19%. Mobile ad spending…

Have you heard the legend of the guy who traversed the wilderness bareback on a buffalo wing? If you haven’t, chicken chain Zaxby’s has quite the tale for you. The brand collaborated with Knoxville-based independent agency and AOR Tombras on a two-minute long spot, which launched during the College Football Playoff National Championship game between…