Month: January 2022

Maro Mouameletzi joins from Mindshare, and Bram Meuleman returns from a brief outside stint.

NBC’s “Sunday Night Football” grew 7% to 17.7 million Nielsen-measured viewers, while Fox Television Network grew 9% for its national and regional Sunday afternoon games. Fox/NFL Network’s “Thursday
Night Football” also grew 9%, and CBS viewership was up 5%.

Yannis Pavlidis, appointed VP, data science and analytics for consumer insights platform DISQO, explains his fascination with data and why he took the leap from Walmart.

The NFTs each offer a “rich set of original metadata,” AP says — including the time, date, location, equipment, and technical setting the original photographer used to capture the shot.

The fast-food giant, celebrating its 60th anniversary in 2022 confirmed it is returning to the Big Game “with a campaign that celebrates a modern expression of Live Mas.”

Landing-page specialist Unbounce is buying attribution and analytics software provider LeadsRx in a bid to help its SMB clients increase the quality and volume of their conversions. Terms of the deal, announced on Wednesday, were not disclosed, but Unbounce is a much larger company. Unbounce has more than 250 employees, while LeadsRx has a headcount… Continue reading »

The post Unbounce Double-Clicks On Attribution With LeadsRx Acquisition appeared first on AdExchanger.

In Adam McKay’s 2021 apocalyptic film Don’t Look Up, public relations firms aren’t part of the story that plays out on screen. As a planet-killing asteroid hurtles toward Earth, scientists, journalists, politicians, pundits, conspiracy theorists and celebrities are all satirized by a star-studded cast including Meryl Streep, Jennifer Lawrence, Leonardo DiCaprio, Jonah Hill and Ariana…

After several aborted attempts over 20 years, the satellite TV companies are in merger discussions again, according to one report–but have competitive and technology factors changed enough to
overcome antitrust hurdles?

Consumers may be more concerned about the private data advertisers are gleaning.

Ad-supported media’s share of consumer time spent with media fell to its lowest point ever in 2021, and is projected to continue falling over the next several years.