Month: January 2022

I was recently contacted by a recruiter and to say the conversation didn’t go well is an understatement. From the tone as he delivered his opening line, I knew this conversation was unlikely to be a fruitful one. “How would you like to work at a general market agency?” If he knew me, he’d know…

The Ray Donovan character introduced nine years ago has been indestructible — and apparently so is the show, “Ray Donovan.”

Media and entertainment companies NBCUniversal (NBCU) and RTL Group have agreed an international partnership to deliver access to their TV and digital ad inventory. The agreement will run with RTL AdConnect, the international sales house of RTL Group, which provides advertisers with access to video inventory and claims to reach around 165 million potential consumers…

The central Asian country became No. 2 in the world for Bitcoin mining. But political turmoil and power cuts have hit hard, and the future looks bleak.

The ISE brand covers the wireless and wireline telecom network market and the broader ICT space.

Environmentally conscious investors seeking to “do well by doing good” are shifting their money to funds that promise “fossil-free investing.” But their good intentions are often thwarted by mischaracterizations in prospectuses and marketing materials. Although claims of fossil-free investment funds are perfectly legal, advocates like nonprofit social investing watchdog As You Sow are pressing the…

As the Super Bowl quickly approaches, more brands are unveiling their advertising plans for the Big Game, including Avocados From Mexico (AFM). The brand previously announced plans to return to the event in November. Now, AFM has launched a multifaceted digital campaign–along with a new partnership with eCommerce Acceleration platform, MikMak. Titled “House of Goodness,”…

The Guardian US generated $1.6 million in single and recurring donations during its 2021 end-of-year appeal, which ran for 43 days from Nov. 22 to Jan. 3. The campaign exceeded its anticipated target of $1.25 million by 28% and was the biggest donation drive in the four-year history of the program, said president Regina Buckley….

In one study, six-second views increased by 91% for ads created in partnership with in-app creators versus non-creator ads.

Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital’s fold to bring in its analytics capabilities–as well as data engineering, governance, software engineering, UX design and project…