Month: January 2022

Liquid Death, which recently drew blood from Tony Hawk–literally–for a product stunt, is crashing the Super Bowl by betting $50,000 on the game and sending what the brand is calling a practicing witch to throw hexes from the stands. The startup, continuing to wear its outrageousness on its sleeve, will join the legions of Americans…

Sometimes it all boils down to phrasing, and men’s health advertising has tussled with this issue in the past. For men’s wellness company Roman, a recent TV spot articulates healthy communication between loving partners as a critical step to working through erectile dysfunction, not just the meds themselves. “Code Names” presents couples going about their…

In the data-centric online ecosystem, it’s typical for app users to feel like they’re a product being sold to advertisers. The financial services app Klover is betting it can flip that dynamic by offering to compensate people for their data when they use the Klover app. Paying for data is one piece of Klover’s app,… Continue reading »

The post How Financial Services App Klover Compensates Its Users For Their Data appeared first on AdExchanger.

Snap Inc. marked Data Privacy Day Friday (Jan. 28) with the release of research it commissioned from Kresnicka Research & Insights aimed at giving it a better understanding of how privacy influences online behavior among the Snapchat Generation–Generation Z and millennials. KR&I surveyed 13,519 daily social application users aged 13 through 40 in 11 international…

You may or may not know, today is Data Privacy Day. Here’s a short history of what it means and why it’s celebrated. Get your party hats on. Not too long ago, polling in Europe reviewed how European citizens were less aware of their data-protection rights and weren’t fully privy to what it meant. To…