When Kenya Barris created Black-ish in 2014, he kept his expectations low for the ABC sitcom: “we just wanted to get a show on the air,” he recalled. Created by Barris, Adweek’s Creator of the Year in 2018, Black-ish was based on his life and unflinchingly tackles many important issues, including systemic racism and the…
Long-Time Publishing/Marketing Exec Cleary Simpson Named CEO Of CMT Research Foundation
Former MediaLink, Time Warner exec leads nonprofit focused on treatments and cures for Charcot-Marie-Tooth disease.
This Low-Cost Airline Brought New Life to International Travel During the Pandemic
For almost two years, air travel of any sort has been a hard sell. In Medellin, Colombia, however, Viva Air is making it look easy. Developed by Irelandia Aviation, the company behind low-cost Irish carrier RyanAir, the former VivaColombia was responsible for just 15% of all flights in Colombia before 2020. Once Covid-19 arrived, it…
How One Company Streamlines Reaching Regional Sports Networks’ Coveted Live Audiences
Even as cable providers slowly cut ties with regional sports networks, RSNs are still prized by advertisers because they offer something few forms of media still can in 2022: Regular exposure to live highly-engaged, local audiences. Home Team Sports, a division of Playfly Sports, aggregates inventory for every RSN in the country and its platform…
The Oscars Will Have a Host for the First Time Since 2018
For the first time since 2018, this year’s Oscars will have a host–but ABC isn’t yet ready to announce who that person will be. The ceremony, which is scheduled for March 27, will indeed feature an emcee, Craig Erwich, president of Hulu Originals and ABC Entertainment, said today at Television Critics Association’s virtual winter press…
Taco Bell Returns to Super Bowl After 5-Year Absence
Taco Bell is back in the Super Bowl limelight, announcing that it will release an ad for the Big Game after a five-year hiatus. Celebrating its 60-year anniversary this year, the restaurant chain will air a 30-second commercial in the fourth quarter of Super Bowl 56 that “celebrates a modern expression of Live M?s.” Though…
Twitter Presses Forward on Letting Users See Less From Blocked or Muted Keywords, Accounts
Twitter said it is working on more surfaces on its platform where keywords and accounts that have been muted or blocked will not appear. The social network said in a Twitter Support tweet that events are first on the list, adding that across Android, iOS and web, events from accounts that users have blocked or…
Whiskey Brand Creates Booze-Free Stunt For ‘Rye January’ as Drinkers Cut Back on Alcohol
As a distiller of high-proof rye whiskey that’s been methodically aged six years, WhistlePig is an unlikely player in the booze-free booze space. But the young challenger brand has launched its first-ever Dry January program with a pair of non-alcoholic whiskeys, one infused with CBD, in an experiment that’s already taken off with consumers. WhistlePig…
