Denny’s Aims for the Clouds With Highflier Fran Belibi in NIL Partnership
Known for making breakfast a slam dunk, Denny’s is taking things literally by partnering with Stanford University basketball player Fran Belibi to promote the limited-time return of its Super Slam breakfast. The name, image, likeness (NIL) deal will also see the restaurant chain donate $25,000 in Belibi’s name to the Billie Jean King-founded Women’s Sports…
A Left-Right Revolt Against the New Elites
KFC Awards $166 Million US Media Business to Publicis Groupe’s Spark Foundry
KFC has awarded its U.S. media business to Publicis Groupe’s Spark Foundry, severing the company’s relationship with incumbent Wieden+Kennedy after a media review announced last September that led to several holding companies vying for the account. Spark Foundry will manage advertising, media planning and buying for the brand across all channels, including social media. The…
Paramount Pictures Taps Reddit Predictions Tournaments for Scream (2022)
Paramount Pictures tapped Reddit’s recently introduced Predictions Tournaments option to back Friday’s theatrical release of Scream (2022). The platform’s Predictions feature enables Redditors to display their knowledge of a given topic by joining Predictions Tournaments in their favorite subreddits and projecting the answers to questions such as, “Who will win the game tomorrow?” or “Which…
Tumblr Adds ‘Hide Sensitive Content’ Toggle to iOS App
Tumblr added a Sensitive Content toggle to its iOS application, continuing its efforts to keep the app eligible for download via the Apple App Store. The platform said late last December that it would restricting access to specific types of sensitive content, including personal blogs that are self-flagged as “mature, via its iOS app. The…
Fox Sports, Twitter Team Up Again for Next 2 World Cups
Fox Sports and Twitter will once again join forces for FIFA Men’s World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023. The FIFA World Cup English-language broadcast rights-holder through 2026 and the social network will build on their previous collaborations for the men’s and women’s events in 2018 and 2019,…
Lay’s Potato Chips Return to the Super Bowl After a 17-Year Hiatus
It has been 17 years since Super Bowl fans witnessed a Lay’s Potato Chips ad during the big game. Now, the popular chip brand is ready to make a triumphant return. Today, Frito-Lay confirmed that the snack tentpole will return to Super Bowl 56 with an in-game spot. The news arrives mere days after the…
Clubhouse: How to Delete a Club
Clubhouse allows users to create Clubs within its mobile application. Once a user creates a Club, they have the ability to delete the Club later on if they no longer want it to exist. Our guide will show you how to delete a Club in the Clubhouse app. Note: These screenshots were captured in the…
Entertainment Marketing Recovers On TV, ‘Light’ Viewers A Concern
Two years into the pandemic, linear TV’s reach has risen to pre-COVID levels. But most networks witnessed a decline in linear TV impressions across top entertainment marketers.