Month: January 2022

Analysts think digital media companies and streamers could overtake Roku. Its stock price is down 75% over the most recent 12-month period.

While the past few years have challenged many to reflect and reconsider purpose-driven career paths, Christine Arena has been on this journey for her entire 20-year career. Her focus on sustainability and social impact storytelling is making waves in the ad industry and, in short, her work is directly aimed at making the world a…

Display Social will offer virtual production capabilities, an esports arena, an extended reality stage and tools to give content creators the ability to to bring Hollywood-quality production value to
their own content broadcasts into and out of the metaverse.

The last year has been a period of significant change for iconic footwear brand Reebok. Its $2.5 billion acquisition by Authentic Brands Group was completed in August. But during the period when the deal was being negotiated, the Boston-based company was already in the process of introducing a creative overhaul led by global creative director,…

Her appointment comes at a time when GroupM has already been going through a period of accelerated product development and innovation.

Olive.com, a provider of payment services and online vehicle protection plans, reached a North American partnership with the National Hockey League covering the remainder of the ongoing 2021-22 season. The brand will be the official auto mechanical breakdown coverage partner of the 2022 Stanley Cup Playoffs and Stanley Cup Final, and it will receive exposure…

NatWest-backed digital business account Mettle has hired Wavemaker’s specialist division Select to handle its media planning and buying. The banking app, which aims to help small British businesses and contractors grow, launched its first campaign “The Charge” last June. Created by Fold7, it ran for six weeks across TV, VOD and YouTube with support across…

ASML quietly built a chip machine manufacturing empire but a sales ban on its most advanced tech in China may hinder its growth plans.

Japanese consumer goods manufacturer Kao, which owns beauty brands such as John Frieda and Molton Brown as well as products including Goldwell, has hired the7Stars to handle its media planning and buying for its U.K. Consumer Care Business. Following a competitive pitch overseen by Abintus Consulting, the media agency has been briefed with attracting new…

Media brand Time Out Group has named former Neo@Ogilvy’s European managing director, Mary Keane-Dawson, as its chief executive for Time Out Media. Time Out Group describes itself as both “a global media and hospitality business,” which runs two divisions, Time Out Media and Time Out Market. Kean-Dawson, who was previously the group chief executive of…