Clubhouse allows users to join Clubs from within its mobile application. These Clubs may host rooms that are focused on particular themes, such as traveling or sports. If you ever want to leave a Club that you’ve joined in Clubhouse, our guide will show you how this is done. Note: These screenshots were captured in…
Yes, ‘Mail Order’ Is Still A Thing, And Interest Is Spiking Among Marketers
Interest in “mail order” — the original direct-to-consumer (D2C) marketing — has been climbing steadily since early November.
A New Document Reveals More of Google’s Anti-Union Strategy
An administrative law judge orders the company to turn over more documents, including one that describes an effort to convince employees that “unions suck.”
Introducing…the Masters of Uncertainty
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Discovery Takes Minority Stake In OpenAP
Discovery, already a supply-side member, will now sit on OpenAP’s board and be able to contribute to its strategy and product roadmap.
Discovery Takes a Minority Stake In OpenAP
Discovery, already a supply-side member, will now sit on OpenAP’s board and be able to contribute to its strategy and product roadmap.
T-Mobile Acquires Octopus Interactive And Says It’s Still Committed To Ad Tech
It’s become a familiar tale over the years: a major telco makes a big investment in ad tech followed by buyer’s remorse. AT&T and Verizon offloaded their respective ad tech stacks, Singtel is reportedly looking to divest Amobee and Telenor sold Tapad. But T-Mobile is defying the trend. On Monday, T-Mobile Marketing Solutions, its ad… Continue reading »
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T-Mobile Enters Rideshare Advertising with Acquisition of Octopus Interactive
T-Mobile USA’s advertising unit announced today that it is buying Octopus Interactive, a network of interactive video screens inside Uber and Lyft, marking the telecoms company’s entry into interactive out-of-home advertising. Octopus is the largest national network of its kind, according to a press release. The terms of the deal were not disclosed. “The beauty…
Commerce Will Play a Major Role in Connected TV’s Future
Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those trends have only accelerated in the past two years during the pandemic. For the largest players in the space, commerce practices are emerging as an area of priority. At an Omnicom event held in…
DDB Chicago Named Orkin’s Strategic Business and Creative Agency of Record
DDB Chicago just won its first account under new leadership, and CEO Andrea Diquez is looking forward to launching creative and business strategy that elevates the leader in pest control’s cultural relevance. “Orkin has great brand awareness, and I think they are looking to become more breakthrough creatively,” Diquez told Adweek. “Everyone knows who they…