Month: January 2022

Nominations for the 2022 YouTube Works Awards will be accepted here through Feb. 4. The YouTube Works Awards recognize the most effective U.S. ad campaigns on the Google-owned video platform, and YouTube will continue its partnership with data and insight consultancy Kantar, with judges choosing the winners in eight categories and those winners announced during…

A current poll shows 65% fewer social-media interactions with news articles in 2021.

Also at Harmelin, Bea Leung joins as a vice president leading the agency’s consumer packaged-goods practice, from vice president-media director at Langland.

The January transfer window in soccer–the period of the year when teams can buy, sell and transfer players–is normally an exclusive time reserved for the sport’s elite, but eBay is trying to democratize it. This month, the e-commerce platform will give U.K. fans a chance to sign soccer legends Roberto Carlos and Eni Aluko to…

Roku’s access to viewer data via its leading smart-TV operating system gives it an edge in programming and advertising, and it’s actively exploring acquisitions and partnerships, CFO Steve Louden
says.

New data from TV audience measurement service Samba TV gives new meaning to the term going viral when it comes to the reach of cable TV news networks.

The CW does it again with another incredibly crafted drama series for its young target audience of teens and young adults.

Roku’s licensing deals with smart TV manufacturers have helped it maintain a lead with their smart TV platforms. The company recently added another partner through a deal with Sharp to launch Sharp
Roku TV HD and 4K models in the U.S.

Tina Posey joins from Omnicom’s CRM agency Javelin where she was CEO. She succeeds W. Joe Demiero who led Hawkeye as CEO for about two and a half years.

Rosenberg, who was instrumental in launching the Roku Channel and building its advertising business, and played a leading role in the company’s IPO, is “ready for a new professional challenge,” Roku
announced.