Month: January 2022

With global wildfires, climate change and even one-star reviews of National Parks on Yelp, it can be easy to feel like humanity just doesn’t appreciate the planet that has sustained it. Yet, with many national parks experiencing an attendance surge, the desire to experience nature seems stronger than ever. In light of a sharp uptick…

Michelob Ultra is the first of the Anheuser-Busch brands to release teasers for its Super Bowl spot, introducing viewers to a bowling alley “opening” on the date of the game. In total, the brand released three teasers, featuring the first two of the spot’s seven stars. In one teaser, legendary NFL QB Peyton Manning picks…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. In late November, I made the decision to buy a ticket to CES and booked a flight to Las Vegas. Over the last five years, CES has become an integral event…

Keeping things clean is a good thing, but the need for more sustainable products that work as well as existing brands has been a growing concern for many consumers. With long-standing cleaning supply companies embracing more eco-friendly practices, some newer brands are popping up to fill a sizable hole in the market when it comes…

Affiliate naysayers have had the same critiques for years, and the industry has proven them wrong every step of the way. People have labeled the affiliate industry as old or outdated, but it’s more data-driven and hyper-personalized than ever before. They’ve called it rigid, yet advertisers can create dynamic commissioning structures that allow them to…

With the Great Resignation wreaking havoc on the ad industry world, most agencies are struggling to maintain the level of staffing needed to properly service their clients (and keep them happy). For agencies that are rapidly growing, like California-based digital marketing agency Wpromote, obtaining and retaining talent is critical to the agency’s continued success. The…

Feb. 1 is Lunar New Year. and 2022 is the Year of the Tiger. To celebrate the occasion, Messenger released a Year of the Tiger sticker pack that allows users to send new embellishments in conversations. Our guide will show you how to use the Year of the Tiger sticker pack in the Messenger application….

To celebrate Lunar New Year Feb. 1, Instagram released a Lunar New Year chat theme that adds a background inspired by the Chinese zodiac to conversations. Our guide will show you how to use the Lunar New Year theme in an Instagram conversation. Note: These screenshots were captured in the Instagram application on iOS. Step…