Month: January 2022

Twitter is testing a new option for its Spaces Recording, enabling some users to see counts of the number of listeners who joined live and who listened to replays. we’ve been working on Spaces Recordings and if you’re a Host with access, you’ll now see how many listeners joined live AND how many people replayed…

Medical tech company Abbott Labs announced a new line of wearable devices designed to track certain measures of user health in a keynote address at the Consumer Electronics Show this week in Las Vegas. The healthcare giant’s new Lingo devices will monitor levels of substances like glucose, lactate, ketones and eventually alcohol in the body…

Disney Ad Sales has secured 11 sponsors for Monday’s College Football National Championship Game on ESPN, which features a match-up between SEC powerhouses Georgia and Alabama. Top line AT&T is returning as the presenting sponsor of the National Championship Game–the culmination of the college football season–and Mercedes-EQ will serve as the halftime entitlement sponsor. AT&T…

It’s a new year, which means it’s time to welcome all things new and do away with the old. Well, maybe not just yet. As recent marketing trends have taught us, it’s never too late to embrace a bit of nostalgia, and cookie titan Oreo is doing so in a big way. Oreo Cakesters, the…

Meta began rolling out a new Privacy Center to “a limited number” of people using Facebook on desktop in the U.S. The company explained in a Newsroom post, “We’ve built a number of privacy and security controls across our applications and technologies over the years, and our goal is for Privacy Center to serve as…

After reviewing its client roster to align with a new climate strategy, the world’s largest PR firm made no commitment to end its work for fossil fuel clients. Instead, the company’s CEO Richard Edelman told Adweek that it will work alongside clients to improve their climate plans and reduce emissions and impact. “We’re going to…

One year after GameStop’s Reddit-inspired short stock squeeze drama, the gaming retailer is reportedly kicking of 2022 with plans for an NFT marketplace and cryptocurrency partnerships. That’s according to The Wall Street Journal, which cited “people familiar with its plans.” GameStop did not respond to a request for comment from Adweek. Per the report, GameStop…

The firm bought the remaining 49% of digital agency Instrument it didn’t already own and said the deal included a shift to a fixed payment compensation scheme. Previous earnout deals crafted by MDC
Partners have also been restructured.