Instagram: How to Add Accounts to Your Favorites

Instagram now allows users to sort their feed in the photo- and video-sharing application. Users can choose from three feed options: an algorithmically sorted feed (Home), a chronological feed (Following) and a Favorites feed. The Favorites feed allows users to set desired accounts as favorites and only view content posted by those accounts. Before you…

Why 2022 Will Be The Year Of The Marketer (And The Consumer)

The strides we’ve made over the last year, and the new opportunities they unlock, are why 2022 will be the year that we look back to as when our digital toolkit finally reached maturity, and digital
consumers finally took their rightful place as managers of their own marketing experiences.

GSTV Is Helping Find Missing Children Through The Power Of Digital Out-Of-Home

People who pull off the road to a gas station are an audience both waiting and on the go. Someone fueling up provides a good opportunity to serve video ads at the pump for candy and soda brands available at the convenience store invariably located a few steps away. But gas stations are also oneContinue reading »

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2022’s Food Impact Trends Are All About Climate Change

Our food systems are continuing to change at a dizzying pace as consumers become more invested in the stories and sources behind the food they eat. The biggest question they have: How can my food choices have a positive impact on climate change? Global warming has undoubtedly transformed what we eat, both because of increased…

Twitter Launches Live Test Of Reaction Tweets With Custom Videos, Images

Enabling users to add full-screen, custom videos and photos in tweet responses is Twitter’s latest effort to better compete with TikTok and Instagram Stories.

IBM’s Weather Data Now Sold Through AWS Data Exchange

IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.

ESPN Made a Sizzling Spice Blend to Heat Up Food During Postseason Football

When the stakes are raised during postseason football, fans’ experience can feel even more heightened. To match the intensity of the sport, ESPN is offering viewers something that can elevate their pregame cooking as well: a special spice blend named Postseasoning. The custom seasoning is a zesty mix of salt, onion, gochugaru (Korean chili powder),…