After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing to an acquisition by The New York Times Thursday morning for $550 million, according to The Information. The deal follows on the heels of a number of major consolidations in the media ecosystem, but it…
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Snoop Dogg and Martha Stewart Light Up for Another Round With BIC
Legal cannabis is poised to become a $30 billion industry in the U.S. this year, but federal policy still makes it challenging to market to cannabis users. BIC is using a bit of humor to do it indirectly through its latest EZ Reach lighter ad starring rapper and cannabis brand owner Snoop Dogg and lifestyle…
Clubhouse Debuts Share on Clubhouse, Begins Testing Web Listening
Clubhouse introduced three new features Thursday: Share on Clubhouse, Share Counts and Web Listening for Replays. The social audio application was downloaded 2.6 million times last December, up from 1.8 million last November. Share on Clubhouse enables users to share a room to their hallway and alert their followers that they have done so. When…
Wunderman Thompson Unveils Its Own Metaverse at CES
As more and more brands experiment with metaverse activations, Wunderman Thompson is launching a new virtual environment to give the agency’s clients a sense of the capabilities this futuristic space has to offer. The agency announced the rollout in partnership with metaverse platform Odyssey during a panel at the Consumer Electronics Show in Las Vegas…
Snap Files Complaint vs. Patent and Trademark Office Over Denial of Spectacles Application
What’s in a name? Plenty, if the name is Spectacles, and the parties arguing over the moniker are Snap Inc. and the U.S. Patent and Trademark Office. Snap filed a complaint in the U.S. District Court for the Central District of California Wednesday, claiming that the PTO was wrong in denying its trademark application for…
From Midnight Snacking to Canceled Resolutions, Johannes Leonardo Is Helping Kraft Glorify Comfort
After a cash-flush holiday season, the anticipation and aftermath of New Year’s Day is another opportunity for brands to cash in on tradition. Consumers carry a hefty list of goals for self-improvement, which are often accompanied by purchases like upscale workout clothes and complicated cooking equipment. But as a brand that is perpetually tied to…