Month: January 2022

It’s still early days for Instacart the company, and even more so for Instacart Advertising, its budding ads business. But Instacart is at the forefront of a movement among data-driven companies over the past two years to launch ancillary ad platform businesses, including direct competitors like GoPuff, partner competitors like Kroger and unrelated product or… Continue reading »

The post Here’s How Instacart Plans To Become A Major Ad Platform appeared first on AdExchanger.

Britt Nolan returned to Leo Burnett last July to build momentum for the storied Chicago agency. The creative mind behind Allstate’s “Mayhem” spent two years at DDB as its North America chief creative officer but returned to Leo Burnett, a place where he built and solidified his creative reputation, as both president and CCO of…

The pandemic fueled the explosive growth in virtual events, and they aren’t fading into the background anytime soon, so LinkedIn began beta-testing an overhauled interactive events experience that includes audio and video options. The professional network said creation of virtual live events on its platform is up 150% year over year, with attendees for those…

“This integration allows us to improve the customer experience immensely,” Volvo’s Henrik Green says.

Glossy visions of an autonomous future always seem just out of reach. But two insiders say the technology is available on farms, and on clear, dry streets.

Grey Germany has raised its chief creative officer Francisca Maass to the additional role of president, a move similar to that made by the agency’s London team last year when creative chief Laura Jordan Bambach took on the same position in leading the business. Maass, who joined the agency in D?sseldorf in April 2019, will…

Earlier this week, The CW chairman and CEO Mark Pedowitz was among the TV execs who told Adweek his top priority for 2022: “After getting back to the office, exploring new ways to thrive.” He might be tackling that much earlier than anticipated. This morning, Pedowitz confirmed reports that The CW’s joint owners–WarnerMedia and ViacomCBS–are…