Atlanta-based creative Jess Noel has left her imprint on marketing and advertising agency Majority since she started in her role of art director last May. Now, she’s moving up to associate director of creative strategy at the agency. “Truth be told, there’s not a job title in existence that fully conveys Jess’ multifaceted gifts, and…
Wavemaker Continues MIS Hiring Push, Adds Two Group Directors
Hayley Comunale and Megan Fediuk join from Dentsu and Xplor, respectively.
Amazon Ad Business Reaches $31B, Solidifies Position In Digital’s Big 3
Amazon disclosed its annual ad revenue for the first time Thursday, when it reported Q4 2021 and full-year earnings. Advertising gives Amazon twice the revenue that physical stores do and is bigger
than the company’s subscription services, but remains a small part of the company’s business. AWS added more revenue year-over-year than any quarter in its history, and is now a $71 billion annual
run-rate business.
than the company’s subscription services, but remains a small part of the company’s business. AWS added more revenue year-over-year than any quarter in its history, and is now a $71 billion annual
run-rate business.
Pinterest Logs First Full-Year Profit, Despite User Decline
CEO Ben Silbermann said the company will double down on its investments in the successful Idea Pins feature.
With Kid-Centric Campaign, NBCU Targets Next Generation of Winter Olympics Fans
NBCUniversal has exclusive U.S. Olympics broadcast rights through 2032, so the company is ready to build a new generation of fans and keep them hooked for the next decade. While the company has pulled out all the stops to market its second Olympic Games in six months, targeting a younger audience proves to be a…
Overlong Commercial Breaks Alienate Viewers
This week, the commercial load on “Resident Alien” was so extreme that it became near impossible to watch.
Snap Sees First Quarterly Profit, Ad Biz Rebounds From iOS Challenges
Snap’s direct-response advertising has recovered faster than expected, CFO Derek Andersen reported.
Pearls Before Swine by Stephan Pastis for Fri, 04 Feb 2022
Battery-Powered Trains Are Picking Up Speed
Electric locomotives could cut emissions of greenhouse gases and toxic pollutants that harm people living near rail yards.
User-Generated Content Has the Power to Create New Traditions
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Whether it’s movies, candy or gifts, holidays like Christmas, Halloween or Valentine’s Day can seem to focus on consumption. But the rise of short-form video platforms has recently turned the holidays…