Profiles in Black Creativity: Jess Noel Adds Style to Socially Impactful Work

Atlanta-based creative Jess Noel has left her imprint on marketing and advertising agency Majority since she started in her role of art director last May. Now, she’s moving up to associate director of creative strategy at the agency. “Truth be told, there’s not a job title in existence that fully conveys Jess’ multifaceted gifts, and…

Amazon Ad Business Reaches $31B, Solidifies Position In Digital’s Big 3

Amazon disclosed its annual ad revenue for the first time Thursday, when it reported Q4 2021 and full-year earnings. Advertising gives Amazon twice the revenue that physical stores do and is bigger
than the company’s subscription services, but remains a small part of the company’s business. AWS added more revenue year-over-year than any quarter in its history, and is now a $71 billion annual
run-rate business.

With Kid-Centric Campaign, NBCU Targets Next Generation of Winter Olympics Fans

NBCUniversal has exclusive U.S. Olympics broadcast rights through 2032, so the company is ready to build a new generation of fans and keep them hooked for the next decade. While the company has pulled out all the stops to market its second Olympic Games in six months, targeting a younger audience proves to be a…

User-Generated Content Has the Power to Create New Traditions

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Whether it’s movies, candy or gifts, holidays like Christmas, Halloween or Valentine’s Day can seem to focus on consumption. But the rise of short-form video platforms has recently turned the holidays…