Unfiltered brings together smart people to have radically candid conversations about the world of marketing, social media and emerging technology. The aim of the series is to cut through the quagmire of bullsh*t and industry buzzwords and challenge conventional thinking in the hope that we will help you think differently about your work, your industry…
The Marketing Minute With Mario Moreno
A monthly series exploring influencer culture, emerging channels, D&I, and more. Episode 1: Building Brand Ambassadors In this episode, Mario Moreno unpacks a hot topic for many marketers and brands: how to turn creators into ambassadors and build a sustainable program around these important relationships. By 2022, the influencer market will be worth up to…
Breakthrough With Toby Daniels
Breakthrough with Toby Daniels, founder and executive director of Social Media Week, will broadcast live every Tuesday to spotlight breakthrough brands, products and services, the leaders behind them and the stories of creativity, innovation and application that led up to these moments.
Unlike Meta, Snap Says It’s On The Rebound From ATT Due To First-Party Measurement And AR Investments
Snap Inc. reported strong growth in its revenue and user base during its Q4 2021 earnings report. Total revenue for 2021 was $4.1 billion, which was good for a 64% year-over-year growth rate, the highest rate of annual revenue growth in company history. But Meta is kind of like your rundown neighbor’s house dragging down… Continue reading »
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Amazon Breaks Out Advertising Services (At Last) – On A $31 Billion Run Rate
Advertising has finally made it. Out of the Amazon “Other” category, that is. And it was about time, considering Amazon’s ad business earned $31.2 billion in 2021, the company reported during its quarterly earnings call on Thursday. Amazon’s Advertising Services – which includes media sales and the services and ad tech that surrounds campaigns –… Continue reading »
The post Amazon Breaks Out Advertising Services (At Last) – On A $31 Billion Run Rate appeared first on AdExchanger.
Sarah Raskin’s Systemic Risk at the Federal Reserve
Snap Posts Its First Full Year of Positive Cash Flow in 2021
Snap Inc. reported its financial results for the fourth quarter of 2021 and the full year, saying that it exceeded guidance across revenue, daily active users and adjusted EBIDTA (earnings before interest, taxes, debt and amortization), and it posted its first quarter of positive net income ($23 million) and its first full year of positive…