Yelp: 45,000+ Business Owners Opted In to Black-Owned Attribute

Business directory and crowdsourced review forum Yelp said Thursday that since rolling out its Black-owned business attribute in June 2020, more than 45,000 business owners have opted in and self-identified as Black. Black business owners responded to reviews at a rate 22% higher than the average for all business owners on the platform. Yelp said…

Meta: 1B+ People Connect With Business Accounts Weekly Via Instagram, Messenger, WhatsApp

Meta provided an update on its business messaging efforts across Instagram, Messenger and WhatsApp during its fourth-quarter-2021 earnings call Wednesday evening. The company said more than 1 billion people connect with business accounts across its messaging services each week, adding that for WhatsApp specifically, over 150 million people view a catalog from a business on…

FTC Calls Out Targeted Ads for Social Media Scams

Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. More than 95,000 people reported about $770 million in losses to fraud schemes like ecommerce scams initiated on online platforms. “Data suggest that social media was far more profitable to scammers in…

Branding in the Age of Black Lives Matter With Selena Hill

The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna Taylor and many other black men and women. As a result, the ongoing protests and calls to end police brutality and systemic racism have shifted the way companies do business. No longer is it acceptable…

Twitter Next’s Ryan Oliver on What Twitter Is Seeing in the Run-Up to Super Bowl 56

Twitter’s Brand Bowl, which recognizes companies that drive the most discussion on its platform during the Super Bowl, enters its fifth year with Super Bowl 56, and Twitter Next senior director for the U.S. and Canada Ryan Oliver spoke with Adweek about trends the social network is seeing as kickoff approaches. Oliver said some companies…

Hate Cleaning Your Cat’s Litter Box? Now Petco Can Help

Petco, the pets retailer that rebranded as a health and wellness company in October 2020, announced an expanded partnership with online marketplace Rover.com to offer a range of pet services like pet sitting, boarding and dog walking. Customers will be able to access Rover services for dogs and cats directly on Petco.com. These services include:…

Dine-In Isn’t an Option at Jimmy John’s Latest Location

Sandwich chain Jimmy John’s has opened its first-ever drive-thru-only location in Florida. According to a press release, the new restaurant is “designed to meet the needs of today’s guests.” That includes digital elements that promote mobile orders while also maintaining what the brand calls its “freaky fast” reputation. The drive-thru-only QSR has two lanes, with…