Month: February 2022

We’ve all been there: Every once in a while (or more often than you like to admit), you fail to get a full night’s rest and spend the following day feeling more like a zombie. Retailer Mattress Firm notes that “junk sleep” can have even worse consequences. Mattress Firm and creative agency Droga5 collaborated for…

Online automobile marketplace Carvana released its first-ever Super Bowl ad, “Oversharing Mom,” which embodies a central brand policy: “Your next customer may be your mom.” Its 30-second Super Bowl debut will come in the first half of the game. It features a chatty mother who can’t stop talking about her experience buying a yellow Mini…

If there are two things Ryan Reynolds loves, it’s–well OK, it’s probably his wife and kids. But professionally, the answers are rapid-turnaround advertising and Canadian icons. So it’s no surprise that when enduring comedy actor Dave Foley tweeted about wanting to appear in a Mint Mobile ad, Reynolds launched his agency, Maximum Effort, into motion….

Hosted by Jesse Kirshbaum, Beats, Bytes and Brands, presented by Triller, is a show about the future of music marketing and how innovations in social media and shifts in consumer behavior are reshaping how music is made, consumed and shared and how brands will need a music strategy to ensure they keep pace with culture.

The power of platforms to push content – or decide to pull it – was under scrutiny once again last week, when big-name musicians pulled out of Spotify to protest the misinformation flowing from the mouth of the audio platform’s $100 million exclusive podcast star, Joe Rogan. The experience is a familiar one for many… Continue reading »

The post The Big Story: Spotify’s Dilemma And An Olympic Challenge appeared first on AdExchanger.

C3 is a web series that explores the relationship between culture and consumption and how it manifests within a community of like-minded people. The literature refers to these groups as cultures of consumption–sneakerheads, hackers, runners, cosplayers, DIYers, etc. Every episode, we will investigate a different culture of consumption with a guide/guest who self-identifies as a…