Month: February 2022

The “LinkedIn Podcast Network” will feature in-house shows from industry leaders and the LinkedIn News team, with programs hosted by creators who are founders, CEOs, journalists, authors and
established figures in their professional fields, such as online marketing experts.

As the crisis escalates, agencies are rethinking the words they use in ads, and some publisher clients have stopped campaigns from serving up alongside coverage of the war. There are concerns with
social in-stream ads and other areas where misinformation can appear. S4Capital, which employs about 100 people in Ukraine, is among the firms taking measures to ensure the safety of employees there.

The company says new affiliate deals with three companies in the region will help Stagwell clients to better engage with Africa’s growing consumer base.

No one knows how long this war will last or what will happen next, but historical data can help predict its cost for ad biz.

More than half of marketing executives said they planned to either increase or maintain OOH spending this year.

Sales and marketing teams both serve critical functions for their organizations, and in a perfect world, they’d work together to maximize results. As CMOs and other executives push for higher revenue accountability from their teams, aligning these integral stakeholders is now more important than ever. Unfortunately, sales and marketing often feel disconnected. Despite their aims…

Digital display, followed by out-of-home, are the most cost-effective. Print newspaper and prime-time TV remain the most expensive ad buys.

Ecommerce site eBay wants users to think of it as a place where they can find anything, with a customer base filled with stories of their passions and interests, which its latest campaign in Italy aims to convey. Created by creative production network Dude, the aim of the campaign is to celebrate the marketplace’s community…

In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers stated it was incorrectly
reported that it is intended to test alternatives to Nielsen’s TV ratings panels.

Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open web, is ready for prime time. The IAB Tech Lab released a proof of concept for seller-defined audiences (SDA) on Thursday, two years after first launching Project Rearc. SDA is the first full public release of… Continue reading »

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