Business-to-business (B2B) marketing, and especially social media, has such a bad reputation. And for good reason: it’s boring. In this series, we’ll talk to B2B social media managers about how they’re measuring success, creating exciting content that meets business goals, and creating community along the way. Episode 1: Talking to Humans On this episode of…
India Has a Lot to Lose in Ukraine
Here’s How Connected TV Platforms Are Streaming the 2022 Winter Olympics
Just six months after the 2020 Tokyo Olympics, Team USA is ready to go for gold in Beijing. As the Winter Olympics get underway, between streaming service Peacock and the rapidly expanding connected TV space, there are now more ways to watch the Games than ever before. NBCUniversal will present a Winter Olympics-record amount of…
Matthew McConaughey Is #TeamEarth in Salesforce’s Galvanizing Sustainability Campaign
While we continue to ponder the wonders of the mysterious metaverse, software company Salesforce and newly-minted brand partner and advisor Matthew McConaughey remind us that there is still a real-life Earth that is in dire need of our attention and care. Just in the time for the Winter Olympics opening ceremonies, the brand debuted “The…
Avocados From Mexico’s Super Bowl Teaser Stars Andy Richter as Caesar
After taking last year off, Avocados From Mexico is returning to the Super Bowl with a 30-second commercial in the first quarter. The ad, created by Austin-based agency GSD&M, marks the brand’s seventh appearance in the Big Game. A short teaser shows comedian Andy Richter dressed as Caesar trying to convince himself he’s right for…
Droga5 London’s Strategy Chief Dylan Williams Leaves
Dylan Williams, Droga5 London’s partner and chief strategy officer, has left the agency after five years. Williams joined the agency in 2016 from Publicis Worldwide where he was global chief strategy and innovation officer. During his time at the agency, he saw it acquired by Accenture Interactive and worked with brands such as Diet Coke,…
Steak-umm Splits With Agency That Made It a Twitter Star
People don’t expect a lot from frozen meat. It’s convenient and reliable–what else is there to say? But under the social media management of food-focused agency Allebach Communications, Steak-umm became the socially conscious and life-affirming heart of brand Twitter. However, Nathan Allebach, the longtime social voice of the brand and the agency’s creative director, revealed…
Sony Pictures Television Ad Sales Chief Stuart Zimmerman Adds GSN Purview
Longtime Sony Pictures Television ad sales chief Stuart Zimmerman is adding GSN to his purview, effective immediately. In a newly created position, Zimmerman is now evp, ad sales for Sony Pictures Television and Game Show Network. He first joined SPT in 1998, and in 2008 was named evp, U.S. advertiser sales. Zimmerman fills the role…
Zendaya Sells Sea Shells by the Sea Shore in Squarespace’s Super Bowl Spot
Even on Super Bowl weekend, Zendaya is maintaining a spotlight in Sunday evening entertainment. But instead of sporting dark under-eye circles, disheveled hair and a baggy sweatshirt on HBO Max as the star of Euphoria, the actress is leading Squarespace’s latest marketing campaign with a more polished, mermaid-like look. The website building company released a…
MRC Updates Comscore Audit, Says Report Expected In Early Q3
Comscore resubmitted its TV service to the MRC’s accreditation process in October 2021, and the audit report is the first step in that process.