Month: February 2022

“Viewers won’t see your ad more than they should as they navigate across YouTube, Hulu or any of their other favorite CTV apps,” Google Director of Global Video Solutions Marvin Renaud writes in a
post.

As the Neil Young -Spotify controversy illustrates, information integrity is becoming a baseline filter for media-buying.

By Todd Cohen, vice president of national video/CTV sales and strategy at Undertone  This article is sponsored by Undertone.  The first TV commercial aired 80 years ago. The 10-second ad cost only $9 and looked every bit the price. It included shaky camera work and five sparse words: “America runs on Bulova time.” Advertising has… Continue reading »

The post For Unmissable CTV Ads, Pair High Impact With Relevance appeared first on AdExchanger.

NBC has sold out all ad inventory for Super Bowl LVI across NBC, Telemundo and all digital platforms including Peacock. More than 30 new advertisers this year struck Super Bowl deals, mostly from
automotive, technology and travel categories. NBC says only a few pre-game spots remain open for sale.

Instagram now supports the Remix feature for all public videos shared on the platform on or after Jan. 20. Previously, users could only emix Reels that had been shared in the application, and not standard videos. Users have the option to stop other users from being able to Remix their videos. Our guide will show…

No single configuration of individuals constitutes a family. Perhaps nobody knows this better than the Muppets. Back in 1984, in a quiet little film called The Muppets Take Manhattan, a bunch of drama-kid frogs, bears, pigs, chickens, and aliens with umbrella-handle noses took their student production from a podunk college town to Broadway. Along the…

Influencer marketing has grown up. Marketers now think of influencers not just as messengers or even content creators but almost as advertisers in themselves, capable of moving products and integral to ecommerce. As influencer marketing commands more of marketing budgets, marketers increasingly need to measure the channel, figuring out which influencers are driving which business…

IPG’s Mediabrands Content Studio (MBCS) has named Alfonso Marian its new chief executive and head creative. Marian comes from Ogilvy, where he was chairman of Ogilvy Spain and co-chief creative officer of Ogilvy New York. The company’s move and the leadership changes come as its parent company, IPG, is broadening the size and scope of…

NBCUniversal has spiked the football on its in-game Super Bowl 56 ad sales. The company has sold its remaining inventory, 10 days before the Feb. 13 game, it said today, securing as much as $7 million for 30-second spots. That’s up from the $6.5 million top pricetag the company shared just two weeks ago–and is…

They join a growing list of global marketers now representing $43 billion in carbon-neutral marketing commitments.