Consumer insights platform DISQ analyzed traffic data from its platform to determine patterns in consumer engagement with, and attitudes about, new online financial services and cryptocurrency.
Fox News Starts 2022 Leading Prime Time Viewing; MSNBC, CNN Fall Behind
Amidst expectations that the November midterm elections will build TV news viewing, cable TV news networks have had a relatively slow January start.
French Chocolate Brand Releases Sexually Ambiguous Valentine’s Packs
A French chocolate brand wants to highlight its aphrodisiac qualities, while reviving the love lives of couples across the country, with the release of some sexually ambiguous illustrations on its limited edition wrappers. Released by Le Chocolat des Fran?ais and promoted through a campaign by TBWAParis, the company wants to bring back the romance for…
NBCU Details Winter Olympics Ad Measurement Test With iSpot.tv to Fix ‘Broken’ System
As NBCUniversal’s Winter Olympics coverage ramps up today ahead of Friday’s Opening Ceremony, the company is taking the wraps off its measurement test and learn that will take place during the 19-day event. Last month, NBCUniversal set iSpot.tv as its first certified measurement partner in the company’s lengthy efforts to create a new currency for…
Cameo Enters the Web3 and NFT Realm With Cameo Pass
Personalized video messaging platform Cameo is taking the Web3 plunge. The pre-mint site for Cameo Pass–an “exclusive community” of Cameo talent and fans, as well as Web3 enthusiasts–debuted Thursday. Cameo Pass grants access to limited release art in non-fungible token form, an engaged community and events, both real-life and virtual, such as celebrity question-and-answer sessions,…
Inside Challenger Brand ClickUp’s Journey to Launching Its First Super Bowl Ad
The in-house creative team at productivity platform ClickUp has hung onto one central idea for a campaign: What if moments in history could be made easier using its product? Productivity platform ClickUp is ready to make its biggest marketing splash yet on Super Bowl Sunday. The startup, which recently completed its Series C funding round…
Profiles in Black Creativity: Rajiv Lahens Leans Into Shared Experiences in Times of Need
Los Angeles-based Rajiv Lahens works on a number of projects, but feels especially attached to the work he did bringing the “It’s Been a Year” platform for Facebook to fruition in 2021. Accompanied by a short film that acknowledged the mutual hardship of the ongoing Covid-19 pandemic and the resulting social isolation, the initiative showed…
Meta Shares Plunge 20% As Facebook Reports First Ever Daily Users Loss, Warns Of Ad Slowdown
CFO David Wehner said Apple’s iOS privacy policy changes could negatively impact Meta’s 2022 advertising revenue “in the order of” $10 billion.”
Evidently, Whoopi Goldberg Is No Holocaust Scholar
A statement Whoopi Goldberg made on “The View” seemed to minimize the role Nazi racism played in the Holocaust.
Publicis Reports Record Revenue, Tops New Business Rankings Yet Again
Publicis gained momentum in the second half of last year. Fourth-quarter organic growth was 9.3% vs. Q4 2020 and 5% ahead of Q4 2019.