The country’s new government is struggling to assert its authority over the messaging app, which officials believe has been used to organize violent incidents.
The 4-Day Week Is Flawed. Workers Still Want It
Workers say the shortened workweek is a success, but the reality is more complicated.
A Fight Over the Right to Repair Cars Turns Ugly
In the wake of a voter-approved law, Subaru and Kia dealers in Massachusetts have disabled systems that allow remote starts and send maintenance alerts.
In Netflix’s Ad, Its ‘Ta-Dum’ Sound Interrupts People Whenever Something Weird Happens
Netflix’s “ta-dum” sound at the start of shows is a ubiquitous part of many people’s daily lives, perhaps without them realizing. It’s become so recognizable that the brand has brought this background sound to the forefront in its latest campaign, highlighting the quality and breadth of storytelling on its platform. The ad shows a series…
What Your Black Employees Wish You Would and Wouldn’t Do for Black History Month
As the month of February nears, Black employees across industries face a heightened awareness of our double consciousness. We are both bolstered by the prospect of positive recognition while we brace for the inevitable disappointment brought on by an endless barrage of the perfunctory and the performative. Still, each year is a fresh opportunity for…
Black History Month Voice Series
In addition to keeping important conversations going year-round, the mission of Adweek’s Black History Month Voice series is to educate marketers and advertisers and spotlight issues, nuances and challenges the industry should be aware of when marketing to the Black community. Throughout the month of February, we will hear from advertising professionals who will touch…
Burger King Puts Its US Creative and Media Accounts Into Review
Burger King has hit the reset button on its U.S. marketing as its U.S. sales continue to sag. The fast-food brand is reviewing its U.S. creative partner David, which has held Burger King’s global AOR relationship since 2014. Restaurant Brands International will also put its media account in review for all three of its major…
Embracing the Digital Demands of Hyperlocal Marketing
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Everyone appreciates the convenience of hyperlocal marketing… Today’s consumers have come to rely on geolocation-advised advertising to make their lives easier, whether it’s for necessity–like finding a nearby petrol station quickly–or…
Publicis Increases M&A Budget Following Record Results
Following a record year that led it to beat expectations, with 2021 full-year organic revenue growth at 10% reaching $11,862 billion (10,487 billion euros), Publicis Groupe intends to increase its merger and acquisition budget to between $450-680 million this year as it continues to strengthen its data and tech capabilities. The advertising holding company, which…
Facebook’s Stock Nosedives On Gloomy Guidance (But Look Over Here, We’ve Got Reels!)
Facebook is pivoting to video – short-form, this time. Woot. All aboard, I guess. But as Mark Zuckerberg extolled the virtues of Facebook’s TikTok clone, Reels, on the company’s earnings call Wednesday afternoon, (apparently it’s the fastest-growing content format in terms of engagement on Instagram) Meta’s share price was experiencing an alarming and precipitous slide.… Continue reading »
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