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Lamar Advertising Uses Its Billboards to Honor Important Figures for Black History Month
To kick off Black History Month, Lamar Advertising will honor some of the best and the brightest Black Americans who have contributed to the tapestry of the country’s culture. Lamar, one of the largest global outdoor advertising companies, will use its network of digital billboards throughout the United States to highlight nine Black heroes whose…
Arnold Schwarzenegger Is Zeus in BMW’s Super Bowl Ad Preview
After seven years away from the Big Game, BMW has called down the lightning for its godlike Super Bowl return. With help from its creative agency of record, Goodby Silverstein & Partners, BMW asked action, fitness and political icon Arnold Schwarzenegger to join equally versatile Hollywood colleague Salma Hayek Pinault as Zeus and Hera. The…
Vita Coco Brings Hangover Help to Super Bowl Fans and Year-Round Partiers
Vita Coco, no stranger to stunt marketing, will wade into Super Bowl waters with a trio of promotions meant to simplify life for the hard-partying football crowd. The coconut water brand, like others with no official link to the Big Game, aims to take advantage of the hoopla surrounding the event without ponying up the…
Biden’s Southern Border Crisis Isn’t Going Away
Ad Council and Amazon Spot Shows How Love and Identity Go Hand-in-Hand
The Ad Council celebrated Valentine’s Day 2015 with the PSA “Love Has No Labels,” which went on to win an Emmy for Outstanding Commercial. The ad kicked off an ongoing campaign, which continues this Valentine’s Day with “Alexa, What Is Love?” a 30-second spot developed with Amazon Ads. Directed by Rodney Lucas, the spot shows…
How This LGBTQ+, Woman-Owned Coffee Brand Aims to Create a More Inclusive Space
Marginalized groups continue to face issues with inclusion. When it comes to the LGBTQ+ community, more often than not brands tend to have a role in widening the queer inclusivity gap by conducting minimal outreach to these consumers. Couplet Coffee, an LGBTQ+ and woman-owned lifestyle coffee brand is aiming to make specialty coffee less pretentious…