Month: February 2022

At a time when many brands are leaning into NFTs, this one features a series of portraits shot by world-renowned photographer Nadav Kander,

As name, image and likeness partnership and endorsement deals continue to proliferate throughout the college sports season, brands are learning on the fly about what NIL deals make sense. Outback Steakhouse recently expanded its TeamMates program, signing 12 college basketball players in an effort to strengthen the brand’s presence in university athletics and boost its…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. 2022 is a year of exciting opportunities and innovation in the media and ad-tech space. Looking ahead, there are many trends and tools that brands can leverage to keep up with…

If you asked Kayla Sutton-Meyer–Amazon Prime Video’s social media manager and social editor-in-chief for the streamer’s fantasy platform FanologyPV–about her dream activation, it doesn’t necessarily involve huge celebrities or ambitious concepts, but rather a pragmatically executed process. “I’m a believer in starting early so you’re not scrambling in the end,” the Atlanta-based creative tells Adweek….

You can do away with ad messages on your TV feed for about $76.43. That’s the package price for seven top ad-free streamers and premium streamers with ad-free options.

UM will handle all strategy, planning, buying and data and analytics for Grubhub’s brand advertising and marketing.

YouTube’s $8.6-billion growth fell slightly short of analysts’ consensus expectation of an $8.7 billion.

Forbes announced Wednesday morning the debut of its new Premium Profiles product, a venture 18 months in the making that aims to translate the cachet of the Forbes brand into a new source of recurring revenue for the publisher. With Forbes Premium Profiles, the thousands of people, places and companies that make one of the…

New research about streaming habits finds that many subscribers sign up only for a brief time and then cancel their subscriptions.

Expedia’s first Super Bowl ad in more than a decade is making its star Ewan McGregor all wistful about getting away for a bit. The online travel provider wants viewers to feel the same, even if it has to bribe them with rewards points to do so. In a teaser clip offering a behind-the-scenes look…