Month: February 2022

This article is sponsored by Oracle Advertising. Most of the time, advertising is reacting to a changing world. Brands have precious few tools to balance reach and brand safety, and keyword blocklists are at the top of that short list. Spurred by the rapid global changes of the last two years, the use of keyword… Continue reading »

The post “This Is Who You’re Hurting:” How Keyword Overblock Weakens Brands, Pubs And Consumers appeared first on AdExchanger.

Can Jared Polis turn the Rockies into the next crypto paradise?

Authentic representation is of the utmost importance to Carlyle Garrick. As witnessed by his work on Apple’s stylish “Fly Market” spot for the iPhone X’s Pay function, Media Art Lab’s associate creative director makes it clear that Blackness is not only global, but that it can shape the culture as well. “This was the first…

Gluten-free chef Carol Kicinski has been appearing monthly on the nationally syndicated “Daytime” show produced by Tampa-based NBC affiliate WFLA since 2009.

A year after Australia forced tech giants to pay news outlets for the content they display, other countries want to follow suit.

The Nord Stream 2 pipeline from Russia to the EU has been scrapped. It is far from clear what will replace it.

Chronic depression can lead to hypersomnia, one of the key signs of the illness, which is being highlighted by three crafted print adverts commissioned by Dubai Science Park as it aims to diagnose sufferers. The “Hostages of Depression” campaign was released on February 22 as print and outdoor ads to raise awareness of the symptoms…

We’ve all had a winter’s evening where we’ve been chilled to the bone and been glad to get to our destination to enjoy some warmth. That’s the feeling that Danish brand Cocio aims to convey to Gen Z consumers as it promotes its hot chocolate drink as a social beverage, as well as an antidote…

We have seen it all before. And now, another televised war has started this week, evoking memories of all the other ones.