Month: February 2022

Mansplaining, by definition, is patronizing and obnoxious because it assumes the listener–usually a woman–knows far less about the subject at hand than the lecturer, who’s always a man. But what if the annoying practice gets flipped on its ear? The person doing the talking is still a man who breaks down a simple notion from…

“Apple’s anticompetitive policies increase consumer costs; reduce consumer choice; reduce the quality of the consumer experience; and reduce innovation,” Consumer Federation of America, Match Group,
Basecamp and Knitrino tell a federal appellate court.

To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022.

Pinterest has rolled out Try On for Home Decor in the U.S., allowing shoppers to “try before they buy” various home-based items via AR. Major retailers including Crate & Barrel, CB2, Macy’s, Target,
West Elm, and Wayfair are already on board. According to a recent statement, Pinterest has created these virtual shopping experiences in a company-wide move toward preparing for the metaverse.

Comparisons with 2020 will be more difficult because the company moved its yearly Prime Day sales event back to its regular schedule in July.

RFPs can be a waste of time, money, and energy with very little payoff overall: In 2020, RFP-related sales revenue dropped by 6% along with win rates.

Travis Freeman helped Uber grow from a carshare platform to a delivery and mobility business. Now he’s tasked with bringing hungry customers to Inspire Brands. Until recently, Freeman served as Uber’s global head of media and helped it craft campaigns around pandemic transportation and delivery services. His work helped Uber earn Adweek’s Media Plan of…