Month: February 2022

Gucci Beauty created a new Snapchat lens to back its Gucci Flora Gorgeous Gardenia Eau de Parfum. The fragrance was reintroduced last August with the #FloraFantasy campaign, starring pop superstar Miley Cyrus and directed and shot by artist Petra Collins. The lens, available via Lens Carousel and Snapcode, enables Snapchatters to discover the fragrance in…

Following reports actor Gwyneth Paltrow joined the exclusive Bored Ape Yacht Club, apparel retailer PacSun announced a somewhat aesthetically similar NFT series of its own called Pac Mall Rats. Topline The launch includes three original Pac Mall Rats, representing California stores in Santa Monica, Brea and downtown Los Angeles. The collection will eventually come to…

When it comes to judging flavor, there’s no higher authority than celebrity chef and television personality Guy Fieri, the self-proclaimed Mayor of Flavortown. That, at least, is the concept behind Bud Light Seltzer Hard Soda’s first Super Bowl commercial. In an extended cut of the spot created by Wieden+Kennedy (the in-game ad will run for…

In her new role, she will work closely with GroupM’s Wavemaker, Mindshare, MediaCom, Essence and m/SIX.

Roku claims its OneView is the first ad-buying platform to enable Nielsen guarantees across TV streaming platforms. Upfront advertisers in OneView will now have the ability to see and measure
audiences across major devices, channels, and publishers and can choose a specific age and gender demographic and pay only for the ad impressions that reach their target audience.

When Roku and Nielsen struck a strategic alliance last March, users of connected TV’s most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen’s Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first…

August 2021 is the month Google changed forever–that is, if you own a website. The Google page experience update rolled out for mobile devices, shocking business owners who were not prepared. Google announced that the update was coming, but few were prepared. An analysis of 5 million desktop and mobile pages before the update found…

Derek Walker, founder of Columbia, S.C. agency brown & browner, used to spend Black History Month highlighting little-known inventors, scientists and various infamous figures. In 2019, he decided to shift gears and use his social media platform to highlight fellow Black marketing creatives. What followed was a daily celebration of creative directors, podcasters, professors, founders…

Atlanta-based associate creative director Carmelle Kendall has handled her fair share of major brand accounts, but nothing quite amounted to the sheer magnitude of a total brand refresh like the one she managed for Southeastern burger chain Krystal, which had largely relied on its same recognizable iconography since it opened in the 1930s. “It was…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, understanding your consumers and their lifestyles is more vital than ever. However, like every relationship, you must invest time and nurture it. You can’t expect results overnight. This is especially…