She will focus on the ‘intersection of culture, people and brands.”
Thrilling ‘Reacher’ Sets New Standard For Action TV Shows
This new show coming to Amazon this week brings real, pulse-pounding action to television in a way that has rarely been seen before.
Gillette Returns to the Super Bowl After 16-Year Hiatus
For the first time since 2006, Gillette is running a commercial in the Super Bowl. The 30-second ad will focus on the GilletteLabs With Exfoliating Bar, a razor that debuted in November. The personal care brand, owned by Procter & Gamble, partnered with Grey Advertising to produce the spot, scheduled to air during the second…
Google Stops Serving Ads To Website Of Fox News Host Dan Bongino
Google’s YouTube banned Bongino last month, after repeated violations of its COVID misinformation policy.
‘A Positive Platform to Build On’—Industry Responds to WFA’s Diversity Media Framework
One in seven people working in marketing are considering leaving their company due to its lack of diversity and inclusion, while the gender pay gap sits at around 13% across “all countries.” These were just two findings outlined by the World Federation of Advertisers (WFA) when it released its Diversity and Inclusion Census results at…
Kaplan: More College Admissions Officers See Applicants’ Social Posts as ‘Fair Game’
More college admissions officers believe applicants’ social media posts are “fair game” for use in determining who gets into their schools, but fewer of them are perusing those posts, according to the latest annual survey from Kaplan. Kaplan found that 66% of admissions officers who responded to its survey see that content as fair game,…
‘Beauty and Brains’—Ebony Magazine Revives Print to Celebrate Black Women in STEM
To kick off this year’s Black History Month, Ebony Magazine is printing a magazine issue for the first time in nearly three years. The issue celebrates women in fields like science, technology, engineering, and math, in partnership with OLAY’s STEM inclusion campaign, “Decode the Bias,” in an effort to nudge younger women of color towards…
ShowHeroes Buys Smartclip To Bring Contextual-First Tech To US And LATAM Markets
With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the… Continue reading »
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