Month: February 2022

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Postmates Demonstrates the Power of Distraction Postmates and creative agency Mother Los Angeles have launched a humorous campaign about the power hunger has to distract. Built upon the campaign platform “When All You Can Food Is…

Since when do marketing executives offer up “topic” suggestions to editors and reporters for consideration?

According to WARC, it’s about $44.4 billion. Really.

And the momentum is expected to continue in 2022: WPP is projecting organic growth of 5% for the full year.

TV measurement firm Samba TV is launching what it says is the first ad currency to offer guaranteed “incremental” reach for TV and video marketers.

The deal will allow VideoAmp to add data into its cross-platform measurement product — one that deduplicates viewership from data from set-top boxes and viewership from smart TV sets.

According to all Viking movie and TV dramas, including a new one on Netflix, Viking culture was focused on only one thing — war.

The new “premium marketplace” gives clients the option of paying based on commission, SaaS, or “all inclusive” models providing end-to-end price transparency.

Tesla, Zara, Krispy Kreme and Trader Joe’s are examples of successful brands that don’t run traditional ads.

One of the world’s largest OOH companies has secured a 10-year system ad program contract with Denver’s Regional Transportation District, which spans more than 2,300 miles.