As Russian troops moved into Ukraine in the early hours of this morning, international advertising businesses such as WPP, Dentsu and Publicis sounded concerns for their employees and professional partners based within the country. In the build-up to Russia’s invasion of its neighbor, world leaders had begun issuing economic sanctions against the aggressor in a…
Verisk Buys Infutor For $225 Million To Add Marketing Services To Consumer Data Business
Everyone and their mother is becoming an advertising company. And that trend took another step forward on Thursday with the news that Verisk, a consumer data provider for insurance, lenders and financial services, acquired the identity resolution company Infutor. Verisk dropped $225 million on Infutor, with another $25 million based on revenue growth goals. Verisk’s… Continue reading »
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Instagram: How to Manage Your Activity Status
Instagram has an Activity Status feature that allows users to see when other Instagram users were last active in the application. This information can be viewed from within the direct message inbox in the Instagram app. Users can hide their Activity Status if they don’t want other users to be able to see when they…
Watch How Russia’s Military Attack on Ukraine Unfolded | WSJ
Putin’s New World Disorder
WPP CEO Mark Read Talks Energy Clients, the Metaverse and Coca-Cola
“We are there to support them on that transition” WPP’s chief executive Mark Read says of the company’s continued work with fossil fuel burning energy companies, which has come under scrutiny following the launch of its own sustainability movement internally, while a growing scrutiny of “greenwashing” ads has also emerged. Read was speaking to analysts…
Comcast Picks VideoAmp As Its First Alternative TV Measurement Provider
Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types of TV and ad inventory have become much more widely available, including CTV and addressable linear,” said Claudio Marcus, VP of strategy at Comcast Advertising. “But measurement hasn’t kept up.” “Individual forms of measurement [exist]… Continue reading »
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The Podcast Frenzy Gets Freaky
Plus: The influence of the iPod, ageism in Silicon Valley, and a meteorological roller coaster.
Profiles in Black Creativity: Jasmine Reyes Produces Visual Diamonds Under Pressure
Before departing from Boston-based agency Arnold Worldwide, associate producer Jasmine Reyes got to add one final, impressive bit of work to her already enviable portfolio: a pro bono PSA for the Boston Alliance of Lesbian Gay Bisexual Transgender Queer Youth (BAGLY). The nearly two-minute-long video is a stylish, glammed-out call-to-action starring RuPaul’s Drag Race alum…
Magnite Is Now One-Third CTV
Magnite has always been an SSP. But lately, it’s only had CTV on its mind. Its total Q4 revenue for 2021 was up 97% year-over-year, CEO Michael Barrett told investors on Magnite’s Q4 earnings call Wednesday night. CTV makes up 38% of Magnite’s revenue, up from 19% in 2020. Mobile ads make up 36% and… Continue reading »
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