Democrats Deserve to Lose
BMO Initiates DoubleVerify With An ‘Outperform’ Rating
Cites long-term demand from the digital ad industry for its verification, fraud detection, brand safety and contextual targeting solutions,
This DTC Brand’s Response to Naysayers Is a Rallying Cry for Big, Strong Women
Imagine you’re trying to raise capital for your startup and potential investors question your ability to run a business while also raising children. That was the case for Joanna Griffiths, founder and CEO of DTC underwear brand Knix. About six months after closing a $53 million Series B round, Knix has turned this experience into…
TikTok Inks Pact With NHL, NHLPA
TikTok is lacing up its skates in a partnership with the National Hockey League and National Hockey League Players’ Association, which was revealed Wednesday. The video creation platform said the #hockey hashtag has tallied some 12.3 billion global views, and the @NHL account is up to 1.7 million followers, with accounts of NHL teams totaling…
Hearts & Science US CEO Ralph Pardo On Rolling With Agency Transformation Amid The Great Resignation
The Great Resignation has hit digital and media agencies hard. Organizations are understaffed; employees are overworked; people burn out and leave for the client side or other opportunities; the hiring net is cast again – lather, rinse, repeat. While that’s a common tale across industries during the pandemic, agencies feel the impact more acutely because their… Continue reading »
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Not Your Typical Wine Club: Archer Roose Promises Live Snakes as Perks for Customer Loyalty
What consumer would single-handedly buy 100,000 cases of wine, even if there were a juicy reward waiting at the end? Probably no one. But what if that gift were a randomly-selected venomous snake? Still, no one? The intentionally ridiculous scenario sets up the latest campaign for Archer Roose, a premium canned wine brand that added…
‘Through Our Work, Every Voice Will Be Heard’
Amid the surge in anti-Asian hate crimes last year, I did not immediately speak out. Even though my own family had been targeted in the past by similar attacks, even though I’ve lived through tremendous amounts of racism in my personal and professional life–I had no place talking about it. At least that’s what I…
LinkedIn Podcast Network Presented by Verizon Debuts
LinkedIn is getting into the podcasting game with Wednesday’s debut of the LinkedIn Podcast Network Presented by Verizon. The pilot will give the professional network’s community of more than 800 million members access to podcasts from emerging and leading creators including Jonathan Fields, Mita Mallick, Dee C. Marshall and Morra Aarons-Mele, as well as shows…
