Discovery is the latest media company to publicly test alternative measurement currencies to Nielsen as the industry works to overhaul its ratings metrics and more accurately represent a cross-platform audience. The company has teamed with Omnicom Media Group on a data trial pilot–using measurement data from Comscore and VideoAmp–that Discovery hopes will enable it to…
YouTube Moves Brandcast Event From NewFronts to Upfront Week
Just when upfront week seemed to be locked in–with all traditional presenters committing to their first in-person events since 2019–a new company is crashing the already-crowded annual May gathering for marketers. In a major shakeup, YouTube is moving its annual Brandcast event, usually held during the IAB NewFronts, to upfront week, the company said today….
News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
NewsGuard’s ratings will be incorporated into Pulsar, a platform that helps brands, agencies, PR, public affairs, NGOs and others segment audiences based on the spread of information.
Winter Olympics Wipeout: A Couple Of Theories
Media distractions, too many Olympic events and the state of the world may have worked against NBCU’s Olympics this year.
Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable Expansion
The three networks have joined AMC in signing separate agreements to offer premium national addressable TV inventory reaching the platform’s 35 million cable system users.
The $14M Ad That Looked Like It Cost $75
Coinbase’s Super Bowl ad impressed not for its witty dialogue or the appearance of a Hollywood star, but for its counterprogramming effect.
Roku Starts ‘Watermarking’ Ad Technology To Deter Streaming, CTV Fraud
Roku Advertising Watermark will help advertisers and publishers verify the authenticity of their video ads.
Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
As media companies like Sling TV expand their payment methods, will hard-pressed TV networks look to help TV upfront marketers find a new home to place their media dollars?
Audi Partners with Verizon For 5G Connectivity
The 5G Ultra Wideband connectivity wlll provide “advanced driving features, connected services, and blazing-fast in-car Wi-Fi and infotainment,” says Audi.
Profiles in Black Creativity: Nene Parsotam Is Dedicated to Celebrating Emerging Talent
When Nene Parsotam was commissioned by Goldman Sachs to art-direct the Innovators In STEAM (Sciences, Technology, Engineering, Arts and Mathematics) photo series for Black History Month, she found the perfect opportunity to showcase emerging Black talent in the tech field. “The innovators were from wearable tech, architecture, tech in music and AI,” the London-based art…