After slowing in recent years, consumer spending on media grew 6.7% to $2.14 trillion worldwide in 2021. U.S. consumers accounted for nearly half of that.
A Rising Tide Lifts All Canoes
According to Canoe Ventures, ad efficiency ultimately comes down to one thing: scale. The technology and data provider was founded in 2008 with national, addressable TV on its mind. It’s working toward that goal by pulling together data from multiple MVPDs (multichannel video programming distributors) into a single footprint for programmers. On Wednesday, Canoe announced… Continue reading »
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‘Altered’ US Flag Unfurled as WPP Agencies Unite to Support LGBTQ+ Community
Featuring an “altered version” of the American flag, a nationwide campaign to call attention to the inequalities faced by the largest lesbian, gay, bisexual, transgender and queer (LGBTQ+) community in America has been released, highlighting the basic freedoms citizens are still denied because of how they identify. Bringing together four WPP agencies; VMLY&R, BCW, Wavemaker…
Kind Tells People to Buy Fresh Food Instead of Packaged Snack Bars
The latest campaign from Kind, the maker of granola, snack bars and smoothie bowls, isn’t what consumers have come to expect: Instead of persuading people to buy its products, the brand is telling the public to pick fresh foods instead. Why? Because the latter option is healthier than the former, and a company that purports…
Pearls Before Swine by Stephan Pastis for Wed, 23 Feb 2022
Energy Firms Are Going ‘Green’ by Offloading Dirty Coal Plants
In the EU, phasing out emissions often means paying someone to take over polluting plants—and keep them running.
It’s Tough to Build a Corporate Culture in a Remote-Work World
There are Zoom happy hours and digital water coolers, but employees feel disconnected, and work feels transactional.
Study Finds Facebook Labels Climate Misinformation Just Half the Time
Eighteen months after Facebook committed to limiting the spread of misinformation, new research from the Center for Countering Digital Hate has found far too much of it, especially on climate issues, still getting through to users’ feeds. In the summer of 2020, Facebook said it would add labels “on the worst of the worst misinformation.”…
Save Nature—Bin the Wet Wipes, Calls Animated Campaign
The U.K. sees 7.5 million wet wipes being flushed down toilets every day, according to a campaign in Scotland that aims to introduce a ban on those made using plastic in a bid to protect the country’s natural environment. The Scottish Water-led campaign, titled “Nature Calls,” claims that the country experiences 36,000 sewer blockages each…
Text to Purchase: How a New Product From PureWow Aims to Streamline Commerce
PureWow has entered the chat. The publisher, one of two editorial titles owned by GMG, announced the launch of its newest commerce initiative on Wednesday morning, a text-to-purchase software called wowtext. The platform, which PureWow developed in-house, allows participants to purchase products directly through text message, the latest in a series of efforts from publishers…