Month: February 2022

Reddit detailed its community values last week, with CEO Steve Huffman explaining in a blog post, “Over the past 16 years, I’ve watched as you have organized into thousands of communities, created an endless amount of fun and interesting content, supported one another and galvanized global movements. Bolstering that growth has been sets of written…

Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the proliferation of
consumer choice.

While TikTok doesn’t allow users to view their entire watch history, the application does allow them to find videos they’ve previously watched via the Discover tab. Specifically, users can search for a word or phrase related to a video they’re trying to find, and then filter their search results to view related videos they’ve watched…

Snap Inc. teamed up with AdColor in September 2020 to form the Snapchat Creative Council, which kicked off its “Hey, You Good?” campaign this week. “Hey, You Good?” was rolled out to educate Snapchatters through real conversations about mental health issues impacting Black communities, and it was developed by leading creatives including Djenaldbeth Louis, Olivia…

TikTok allows users to add a nonprofit to their profile in the video-sharing application. When another user visits their TikTok profile, they’ll see a “Supporting [Charity Name]” link on the user’s profile that they can tap if they’d like to donate to the nonprofit. Our guide will show you how to add a nonprofit to…

Facebook Reels was officially rolled out in more than 150 countries worldwide Tuesday, on Android and iOS. The social network began testing its take on its sister platform’s Instagram Reels feature with a small percentage of Android and iOS users in the U.S. last August before officially rolling it out to all U.S. Android and…

The Wall Street Journal welcomes its cookieless future, and advertisers have taken notice. The publisher, in a case study conducted in partnership with Google Ad Manager, found that advertisers whose campaigns used first-party data from The Journal were 37% more likely to run another campaign. Campaigns built using first-party data also perform better than company…