Month: February 2022

Editor’s note: This piece is part of our Columnist Network, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is part of a series with Snap on augmented reality. Below, Rose Marie Adamo, head of global solutions marketing, discusses the impact of a well-rounded AR approach, touching on misconceptions,…

Two private equity firms are buying local TV giant company Tegna in a $5.4 billion deal. Top line Standard General and Apollo Global Management have partnered to acquire the company for $24 per share, an equity value of approximately $5.4 billion and an enterprise value of around $8.6 billion, according to the company. Between the…

It’s unclear whether the RFP is related to the ANA’s “Cross-Media Measurement initiative,” which it said would pilot a new “virtual people ID” methodology developed by Comscore by the end of this
quarter.

Cannes Lions has named Anheuser-Busch InBev its 2022 Creative Marketer of the Year. The award, introduced in 1992, honors a marketer for demonstrating creative excellence over a significant period of time. “We’ve been on a journey over the last five years to embed creativity into the core of our business–and this award is a humbling…

Original shows will definitely reach nearly 400, and could end up exceeding 650.

By Evelyne Forester, SVP Emerging Revenue, Cardlytics This year is forecasted to see healthy growth in ad spend thanks to the continued surge in digital advertising. Case in point: eMarketer projects that $239.89 billion will be spent on digital advertising in 2022, a 13.6% increase from 2021. Some of the largest ad-holding groups recently posted… Continue reading »

The post How Agencies Can Be A Clear-Headed Source Of Strategy In Chaotic Times appeared first on AdExchanger.

The U.S. is expected to account for 35% of ad fraud losses this year, an estimated $23 billion in 2022.

Havas said the acquisition would add scale and capabilities in experience design, software engineering, tech consulting and ecommerce.

The Cannes Lions festival cites AB InBev’s “outstanding haul” of individual Lions in 2020-21, including Michelob Ultra’s “Contract for Change” in the U.S.